Cestrian - Paid Social and Search campaign

Pilot a new approach to lead generation by developing a new model to measure marketing performance.

- 48% conversion rate from organic promotion in carefully targeted social media 'watering holes' - 96 marketing qualified leads secured through PR outreach promoting content - Facebook experiments lead acquisition costs by 76% from LinkedIn.

Outcomes - Proof of concept delivered in under six weeks - 8% conversion rate - securing a large sale with Birdseye