Cestrian - Paid Social and Search campaign
Sam Oldfield
Pilot a new approach to lead generation by developing a new model to measure marketing performance.
Key Highlights
- 48% conversion rate from organic promotion in carefully targeted social media 'watering holes'
- 96 marketing qualified leads secured through PR outreach promoting content
- Facebook experiments lead acquisition costs by 76% from LinkedIn.
Outcomes
- Proof of concept delivered in under six weeks
- 8% conversion rate - securing a large sale with Birdseye
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Posted Mar 28, 2022
Paid Social and Search campaign for the UK market leader in retail, event, and outdoor signage.
