McKinsey - Google Ads, Twitter & LinkedIn Advertising
Sam Oldfield
Objective
Improve demand generation for their Oil & Gas division.
Provide evidence of the value of a content marketing programme over simply producing content that McKinsey's B2B users want.
Key Highlights
- Corporate Twitter followers boosted by 9%.
- Lead CPA reduced to £2.33 via social and £0.90 via remarketing.
- Worked alongside the very first outsourced agency trusted to write content on McKinsey's behalf.
Outcomes
- 1,435 marketing qualified leads
- 179 sales leads (consultancy requests)
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Posted Mar 28, 2022
McKinsey & Company is the trusted advisor and counselor to many of the world's influential businesses and institutions.
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McKinsey & Company
