Sentric Music - Driving new signups for Saas music platform
Sam Oldfield
Sentric approached us as their PPC just wasn’t performing to what they needed. They were spending the money and getting the clicks but the conversions were not coming.
They were also looking for innovative ways to re-engage previous signups that had not logged back in for over 60 days.
Our Strategy
Customer segmentation exercise.
PPC account rebuild across all adverts.
Dynamic retargeting based on segmentation.
RLSA and Customer match to attract back.
Display remarketing to re-engage stale users.
Refreshed landing pages based on segmentation.
Results
- 41% increase in new account creations.
- 26% of dormant accounts re-engaged.
- Blended reduction of CPA of 37% - Sentric could then acquire better customers faster and for less money.
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Posted Mar 28, 2022
Sentric approached us as their PPC just wasn’t performing to what they needed. They were spending the money and getting the clicks but the conversions were not
