Scaling a Gig Economy Platform with €0.35 CPL

5,600+ Quality Leads

Generated leads at record-low costs while competing with Just Eat, Deliveroo, and Uber Eats. €200,000 managed with exceptional ROI.

Project Snapshot:

Market: UK & Ireland

Goal: Scale platform users (delivery drivers, baristas, restaurant owners)

Key Results:

Delivery Drivers • UK: 4,368 leads at €1.27 CPL (best: €0.35) • Ireland: 702 leads at €3.43 CPL (best: €1.88)

Restaurant Owners • UK: 254 leads at €48.49 CPL (best: €4.70) • Ireland: 173 leads at €65.00 CPL (best: €20.15)

Baristas • UK: 529 leads at €6.77 CPL (best: €4.67) • Ireland: 49 leads at €7.30 CPL (best: €6.11)

How We Won:

Built precise audience targeting by job role & location

Created market-specific ads with income-focused messaging

Implemented 2-step qualification funnel

Optimized weekly for continuous CPL improvement

Impact: ✓ 5,600+ qualified leads generated ✓ CPL reduced by 90% (€3.43 → €0.35) ✓ Established scalable lead generation system ✓ Set new industry benchmarks

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Posted Oct 28, 2024

Generated 5,602 Leads for Gigable with CPL as Low as €0.35! Competing with: Just Eat, Deliveroo, Uber Eats, Food Hub, BoroughBox, etc. Over €200,000.00 Ad Spend

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