Achieved €0.35 CPL and Generated over 5,602 Leads for Gigable
Marko Markovic
Marketing Analytics Specialist
Business Strategist
Social Media Marketer
Facebook Ads
Google Ads
Google Analytics
Scaling a Gig Economy Platform with €0.35 CPL
5,600+ Quality Leads
Generated leads at record-low costs while competing with Just Eat, Deliveroo, and Uber Eats. €200,000 managed with exceptional ROI.
Project Snapshot:
Market: UK & Ireland
Goal: Scale platform users (delivery drivers, baristas, restaurant owners)
Key Results:
Delivery Drivers
• UK: 4,368 leads at €1.27 CPL (best: €0.35)
• Ireland: 702 leads at €3.43 CPL (best: €1.88)
Restaurant Owners
• UK: 254 leads at €48.49 CPL (best: €4.70)
• Ireland: 173 leads at €65.00 CPL (best: €20.15)
Baristas
• UK: 529 leads at €6.77 CPL (best: €4.67)
• Ireland: 49 leads at €7.30 CPL (best: €6.11)
How We Won:
Built precise audience targeting by job role & location
Created market-specific ads with income-focused messaging
Implemented 2-step qualification funnel
Optimized weekly for continuous CPL improvement
Impact:
✓ 5,600+ qualified leads generated
✓ CPL reduced by 90% (€3.43 → €0.35)
✓ Established scalable lead generation system
✓ Set new industry benchmarks
