Scaling a HOME GOODS Ecommerce Brand to 7 Figures with META ads

Marketing Analytics Specialist

Copywriter

Social Media Marketer

Facebook Ads

Instagram Ads

Shopify

HomeGoods

I had the opportunity to work with an e-commerce brand in the home goods industry. The brand had a proven product line but wanted to scale their Facebook Ads campaign to reach new heights. 🎯The goal was to achieve a $5,000 daily ad spend within 30 days while maintaining a Return on Ad Spend (ROAS) above 1.8. The Project:

Products: Household items

Requirements: $5,000/day ad spend in 30 days

ROAS Goal: > 1.8 (high volumes) ❗The challenge? We were starting with a brand new ad account with $0 previous spend.

To achieve this, I implemented a 4-phase approach™:

Testing Ads ($300/day)

Calibrating Campaigns ($1,300+/day)

Mass Scaling ($2,700+/day)

Reaching the Goal ($5,000+/day)

My 4-Phase Approach™:

Phase 1: Testing Ads ($300/day – Day 1)

Created 3-4 ads with different targeting options for 4 client avatars

Identified the average customer's image to target

Excluded purchases from the last 30 days for every audience

Phase 2: Calibrating Campaigns ($1,300+/day – Day 2 through Week 2)

Optimized ad performance based on data from the testing phase

Adjusted targeting, ad creatives, and budgets to improve ROAS

Scaled ad spending gradually while maintaining profitability

Phase 3: Mass Scaling ($2,700+/day – Week 2-3)

Aggressively scaled ad spend on top-performing ad sets

Continued to optimize targeting, creatives, and placements

Monitored ROAS closely to ensure profitability

Phase 4: Reaching the Goal ($5,000+/day – Week 3-4)

🏆 Successfully achieved the $5,000 daily ad spend target

Maintained a ROAS above 1.8 throughout the scaling process

Continued to optimize and refine the campaign for long-term success

RESULTS:

💰Total ad spend: $539,414

💸 Revenue generated: $1.2 million

📈 Return on Investment (ROI): 2.2x

This project demonstrates the potential for e-commerce brands to achieve significant growth and profitability through a well-executed Facebook Ads strategy. By following a systematic approach and leveraging the expertise of a skilled Facebook Ads professional, businesses can unlock new levels of success with ads done right. If you're looking to scale your ads and achieve similar results, I would be happy to discuss your unique needs and determine if we would be a good fit to work together. Whether you're just starting or looking to scale your existing campaigns, I can help you develop a customized strategy to drive profitable growth for your brand. 🔥 My most common service is complete monthly management; this includes the following: • Full ad creation, setup, management, and optimization • Funnel creation and optimization (including full integration to your CRM or mailing list) • Monthly reports The above represents my most common services, although I also have expert knowledge in: Google Adwords, Youtube Ads, Instagram Ads, Snapchat Ads, TikTok Ads, Pinterest Ads, Website Development & SEO, and Graphic Design. *** The goal is the same: maximizing ROI 📈 *** If you are a business owner and looking for a Full Stack Marketing Solution or you are an Agency that has clients that: ✔️ Are excited about marketing their brand and want to grow efficiently and profitably ✔️ Have a proven business model and want to scale to at least 5-10k per month in ad spend **** Here's what to do next: **** Please click "Work With Me" to get started, and send me a note about your company, track record, and projects with the URL website link. I'll get on a chat/call ASAP. 🤙 🤝 I am only working with those who are a good fit, and I am certain I can deliver outstanding results. I am looking for win-wins! Because you don’t need social media marketing, you need profit 💸 (And I am really good at both) 😃 The Better The Fit, The Better The Results.