$182K+ Online Course Revenue From Meta ads + Robust Strategy
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Campaign ROI Breakdown
Total Course Revenue: $182,000 (95 sales × $2,000)
Ad Spend: $7,021.32
ROAS: 27.06X
The Full Picture
While Meta Ads Manager attributed 23 direct sales, our comprehensive funnel strategy captured an additional 72 sales through:
Email marketing sequences
Post-webinar follow-ups
Retargeting campaigns
Live webinar conversions
Recent Campaign
TOTAL GENERATED
By The Numbers
Direct from Ads:
23 sales attributed in Meta
$46,000 direct revenue
6.55X initial ROAS
Full Funnel Impact:
95 total course sales
$182,000 total revenue
27.06X true ROAS
3.7% total conversion rate
Only 4.2% refund rate
Campaign Performance
Total Reach: 74,683
Impressions: 408,055
Webinar Registrations: 1,835+
Cost per Registration: $1.35-$1.77
This demonstrates the power of our integrated approach:
Meta ads drive initial awareness and webinar registrations
Email sequences nurture leads
Live webinars convert high-ticket sales
Follow-up system captures delayed conversions
The key? Building a complete ecosystem, not just running ads.
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Posted Oct 28, 2024
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🏆 META Certified Media Buying Professional