Scalable CRO Program with 45% Test Win Rate

Forge was already killing it at $2M+/month in skincare sales, but their approach to optimization was chaos. No testing framework. No documentation. Just random changes based on whoever had the loudest opinion that week.

We changed everything in 90 days.

The Problem: They were leaving serious money on the table. Cart abandonment at 42%. Post-purchase attach rate stuck at 8%. Average order value plateaued at $68 for six straight months.

Our Solution: Built a proper CRO machine from scratch. Created a testing roadmap covering every touchpoint – quiz, sales pages, checkout, upsells. Implemented the PXL prioritization framework to test what actually mattered.

Launched 30+ split tests with surgical precision

Achieved a 45% win rate (industry average is 15-20%)

Tested everything: bundle offers, VSL sequences, guarantee placement, checkout design

Set up proper tracking in Funnelish and Checkout Champ

Created a test library so nothing got lost

Average order value jumped from $68 to $85 (+25%)

Revenue per visitor climbed from $87 to $111 (+28%)

Post-purchase conversions exploded from 8% to 28% (3.5x increase)

Frontend conversion rate improved 26%

Cart abandonment dropped from 42% to 31%

Bottom Line: We added $487,000 in monthly recurring revenue through systematic testing. No guesswork. No opinions. Just data-driven decisions implemented fast.

Now Forge has a testing culture that compounds growth month after month. They test before they invest, document what works, and scale winners immediately. That's how you build a revenue machine that prints money on autopilot.