Amelia McDonald
Results-Driven Google Ads Specialist | Lead Gen & Tracking
Ready for work
Amelia is ready for their next project!
The account was tracking WhatsApp link clicks as conversions, hiding poor lead quality behind a fake £1.45 cost per lead. I paused Performance Max, rebuilt Search into one streamlined campaign, and replaced the fake tracking with enhanced conversions on real form submissions and Calendly bookings. On a £16.66 daily budget, 4 of the last 5 leads have been qualified — verified directly with the client — with cost per lead (£96.78) now being actively brought down.
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I built the Google Ads strategy, landing page & conversion tracking from scratch for a Marbella luxury renovation company. The first lead was worth €100k and landed within 48hrs. The campaign continued to convert consistently, producing qualified, high-intent leads.
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As one of the first specialists in the UK running live ChatGPT Ads, I launched this brand-new client's first-ever campaign on the platform with a modest starting budget of £30/day to test the channel before scaling further spend. The campaign generated 2 qualified enquiries within 24 hours of launch.
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This landscaping company had previously run its own Google Ads using broad match keywords, generating high volumes of irrelevant traffic and no meaningful leads, and had paused advertising entirely in favour of SEO alone. I rebuilt the campaign from scratch around high-intent keywords only, removed broad match, and set up full conversion tracking across every touchpoint. The rebuilt campaign reached a peak conversion rate of 10.17%, generating 16 leads in 30 days for projects valued at $20,000–$60,000.
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