This landscaping company had previously

This landscaping company had previously run its own Google Ads using broad match keywords, generating high volumes of irrelevant traffic and no meaningful leads, and had paused advertising entirely in favour of SEO alone. I rebuilt the campaign from scratch around high-intent keywords only, removed broad match, and set up full conversion tracking across every touchpoint. The rebuilt campaign reached a peak conversion rate of 10.17%, generating 16 leads in 30 days for projects valued at $20,000–$60,000.