Freelancers using LinkedIn in California

Freelancers using LinkedIn in CaliforniaFreelancers using LinkedIn in California

Projects People

Michael Tannenbaum

Building Dream Teams - Engineer, Product, & Sales Recruiter

Building Dream Teams - Engineer, Product, & Sales Recruiter

Cover image for VibraTech (Hired a team of 20+ commission sellers in 3 months)

VibraTech (Hired a team of 20+ commission sellers in 3 months)

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5

Cover image for Mission Lane (Hired 15+ Product Leaders in 6 months)

Mission Lane (Hired 15+ Product Leaders in 6 months)

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2

Cover image for Pantheon (Hired a team of 20 BE Engineers)

Pantheon (Hired a team of 20 BE Engineers)

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2

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proSan Francisco, USA

Elevated branding, web & product design for growth startups.

$25k+: Earned

5x: Hired

5.0: Rating

32: Followers

expert

Club

Elevated branding, web & product design for growth startups.

Cover image for UX Hackathon & Community Building

UX Hackathon & Community Building

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54

Cover image for Tech Hardware E-Commerce Website Revamp: Blok

Tech Hardware E-Commerce Website Revamp: Blok

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275

Cover image for Fintech Mobile App Design: Justwealth

Fintech Mobile App Design: Justwealth

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168

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San Francisco, USA

Digital Marketing & Demand Generation | ex-Tesla, Handshake

$50k+: Earned

4x: Hired

5.0: Rating

201: Followers

Digital Marketing & Demand Generation | ex-Tesla, Handshake

Cover image for Fortune Magazine x Elementum

Fortune Magazine x Elementum

3

44

Cover image for Contra: Discovered high-intent hiring audiences via Google Ads

$17K+ earned

Contra: Discovered high-intent hiring audiences via Google Ads

8

322

Cover image for Handshake commercial - "Start Somewhere"

Handshake commercial - "Start Somewhere"

12

402

Cover image for Tesla solar commercial

Tesla solar commercial

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122

San Francisco, USA

Demand Gen & Performance Marketing Leader

New to Contra

Demand Gen & Performance Marketing Leader

Cover image for Cresta is an AI-powered contact

Cresta is an AI-powered contact center platform selling into enterprise accounts in highly competitive verticals including insurance, financial services, and retail. When I joined, demand generation was largely inbound and undifferentiated. I built a 1,200-account ABM motion from scratch, using 6Sense to layer intent signals on top of our ICP account list and prioritize outreach by buying stage. The program ran across LinkedIn, programmatic display, direct mail, and executive-targeted content. I worked closely with SDRs to design follow-up sequences tied to specific intent signals rather than generic outreach cadences, which significantly improved SDR trust in marketing-sourced leads and conversion to pipeline. Over two years, the program consistently delivered $12M+ in marketing-sourced pipeline per quarter and generated 300+ opportunities at 15x ROAS.

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Cover image for In 2020, COVID forced Odoo

In 2020, COVID forced Odoo to cancel its annual in-person conference in Belgium, which typically drew 2,000 to 3,000 attendees. The CEO set a goal of 10,000 global registrations for a virtual replacement. I built and ran the paid acquisition strategy to get there. The campaign led with teaser video content on Meta and LinkedIn, then retargeted 50% video viewers with registration-focused ads. Early in the campaign I spotted that LinkedIn CPLs in Latin America were running significantly higher than other regions. I split retargeting by geography and launched localized Spanish and French creative for LATAM and European audiences, which brought costs down and unlocked a new registration volume. The event ended with 50,000 registrations — five times the original goal. It remains one of the clearest examples of what happens when you watch the data mid-flight and actually do something about it.

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Cover image for Odoo's go-to-market relied heavily on

Odoo's go-to-market relied heavily on in-person events to drive regional pipeline and partner engagement. I built the paid acquisition engine behind a program that scaled to 100+ roadshows per year across the US and internationally. LinkedIn and Meta were the primary acquisition channels. I used LinkedIn for persona-targeted outreach to decision-makers and IT buyers, and Meta for broader awareness and lookalike audiences built from past registrant lists. Roughly 90% of registrations came through paid, with organic and direct playing a minor supporting role. The program reached $1M+ in annual paid media budget and delivered approximately 3x ROI tied to downstream revenue, making it one of the most consistent pipeline drivers in the business.

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Cover image for Odoo is an open-source ERP

Odoo is an open-source ERP platform competing in one of the most crowded and expensive paid search categories. When I took ownership of the Google Search program, monthly spend was $40K and cost per lead was $120 — both signs of an account that hadn't been built for scale. I restructured the account from the ground up: segmenting campaigns by use case rather than product, building out competitor and comparison query coverage, and implementing tighter bidding logic tied to trial-to-paid conversion rates rather than raw CPL. As confidence in the data grew, I scaled spend incrementally while protecting efficiency. Over time, monthly spend reached $1.2M while CPL dropped from $120 to $40 — a 67% reduction. The program drove 30,000 leads per month at peak and accounted for approximately 60% of all free trial starts globally.

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Tailored Marketing Strategies for ROI

1x: Hired

2: Followers

Tailored Marketing Strategies for ROI

Cover image for B2B Lead Generation for Glyde, Ireland

B2B Lead Generation for Glyde, Ireland

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31

Cover image for E-commerce Webdesign

E-commerce Webdesign

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Cover image for Silverica | Jewelry Shop | Social Media Marketing

Silverica | Jewelry Shop | Social Media Marketing

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61

Cover image for Facebook Ad Campaign Management for Sienna Shutters

Facebook Ad Campaign Management for Sienna Shutters

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51

Mountain View, USA

Helping Architects & Designers Build Extraordinary Careers

New to Contra

Helping Architects & Designers Build Extraordinary Careers

Cover image for Land Your Next Design Role

Land Your Next Design Role in 60 Days Most architects don't struggle because they're not talented. They struggle because they aren't positioned correctly. Through portfolio reviews, resume optimization, career strategy, networking and interview preparation, I help architects and designers build a clear roadmap toward their next opportunity. Whether you're applying for your first role, changing careers, or moving into Product Design, UX, AI or leadership, your career deserves a strategy—not guesswork. If you're feeling stuck, start with a Design Career Diagnostic.

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94

Cover image for ⚡ Portfolio Review -----> 3

⚡ Portfolio Review -----> 3 job offers A highly skilled architectural designer spent six months waiting for job offers that never materialized. Despite an impressive background, their design presentation was holding them back. We completely overhauled their architecture portfolio layout, narrative, and project framing. Within 60 days of launching the new portfolio, they went from zero traction to securing 3 competing formal offers. 🏆 The Results - Time to Traction: Inbound calls and interview requests started within 14 days of the update. - Total Offers: 3 formal job offers secured within 60 days. - Timeline Reduction: Shortened the client's job search stagnation from 6 months down to a 2-month conversion window.

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Cover image for From Harvard GSD to Building

From Harvard GSD to Building an AI Startup My career has never followed a straight path. - Architecture in India. - Graduate studies at the University of Michigan. - Harvard Graduate School of Design. - Building Zenoya, an AI-powered platform for architecture firms. Each chapter taught me that meaningful careers are built through curiosity, experimentation, and intentional decisions—not by following conventional paths. That perspective shapes every mentoring conversation I have today.

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Cover image for Portfolio Transformation
Why Great Portfolios Still

Portfolio Transformation Why Great Portfolios Still Don't Get Interviews A portfolio shouldn't simply document projects. It should communicate how you think. This framework focuses on storytelling, positioning, project selection and presentation to help architects stand out.

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proDesert Hot Springs, USA

Data Visualization Artist & Copywriter

Data Visualization Artist & Copywriter

Cover image for Comic-Style Marketing Campaign for SolarEdge

Comic-Style Marketing Campaign for SolarEdge

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4

Cover image for Disneyland Comparison Social Media Copywriting

Disneyland Comparison Social Media Copywriting

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Cover image for Pre-Launch Product Copywriting

Pre-Launch Product Copywriting

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4

Cover image for How I Got My First

How I Got My First Cease & Desist Letter From Tesla, Inc.

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1

116

Social Media Manager, Strategist, + Content Writer

Social Media Manager, Strategist, + Content Writer

Cover image for Famm Social Media Management

Famm Social Media Management

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23

Cover image for AKimball Creative Social Media Management

AKimball Creative Social Media Management

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50

Cover image for @shellyliu.co Instagram + TikTok pages

@shellyliu.co Instagram + TikTok pages

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93

Cover image for The Cultural Reset Instagram Management

The Cultural Reset Instagram Management

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64