Silverica | Jewelry Shop | Social Media Marketing

Silverica is a jewelry shop based in Bishkek, Kyrgyzstan.

To raise awareness among the target audience through paid ads, primarily focusing on Instagram.

Limited brand awareness among the target audience.

Competing with established jewelry brands.

A relatively small advertising budget.

Audience Research: We conducted an in-depth analysis to identify Silverica's ideal customer persona. We targeted individuals interested in luxury fashion, jewelry, and local trends in Bishkek.

Creative Content: We created visually stunning ad creatives showcasing Silverica's jewelry collection in unique settings to capture the essence of luxury and elegance.

Instagram Focus: As Instagram is the primary platform of choice in Kyrgyzstan, we prioritized this platform for running targeted ads.

Ad Campaigns: We designed a series of ad campaigns, including carousel ads, story ads, and sponsored posts, to maximize exposure and engagement.

Geo-Targeting: We focused on local geo-targeting to ensure ads reached the Bishkek audience.

A/B Testing: We regularly tested different ad variations to determine which creatives and copy resonated most with the audience.

Engagement Initiatives: We encouraged user-generated content by running hashtag campaigns and contests, engaging with customers, and responding to comments.

Brand Awareness: Over the 3-month campaign, Silverica's brand awareness increased by 40% among the target audience.

Follower Growth: Silverica's Instagram following grew from 10K to 27K during the campaign period.

Sales Boost: The campaign resulted in a 25% increase in in-store and online sales.

Return on Investment (ROI): The ROI for this campaign was 2x, exceeding the client's expectations