Derek Ling Consulting (Website Redesign & Marketing Strategy)

Link to live site: https://www.dereklingconsulting.com

Derek Ling Consulting (DLC) is a career coaching and talent management agency that helps leaders create more qualified leads in their job search, have higher success rates in the interview process, and design roles that leverage their strengths, career goals, risk tolerance, and financial interests. 

Derek Ling, the CEO and founder, brings 20+ years of global talent management and offer negotiation expertise as a founding Head of Talent at three companies, partnering with CEOs to shape recruiting, compensation, and people strategies for publicly traded tech companies and high-growth startups that have collectively raised over $2 billion.

When we met Derek, his energy and expertise in HR, tech, and biotech recruiting stood out—but his website didn’t reflect his skills or high-end services. The DLC site had technical glitches, accessibility gaps, and lacked strong branding. Without a solid marketing plan, Derek also needed better strategies for email and social media to boost the company’s presence and attract more leads.

Identify and communicate DLC’s unique value proposition clearly.

Redesign DLC’s website (modern, clean feel) and improve the user journey and accessibility.

Develop a consistent and professional brand identity across all digital platforms.

Create a content strategy that highlights DLC’s expertise and passion for helping people navigate their careers.

Develop a lead generation strategy to start bringing in leads from marketing channels in addition to referral/word-of-mouth.

Redesigned the DLC website to improve the user experience, messaging, and overall brand identity.

Developed an omnichannel full-funnel content strategy, including DLC’s content goals, market positioning, value proposition, target audience and personas, content pillars, channels, content calendar, and key performance indicators (KPIs).

Developed and launched a weekly newsletter on career tips and job search strategy, consistently delivering value and developing trust with his email list.

Developed and executed a LinkedIn content strategy, creating and publishing diverse content types, positioning DLC as a leader and authority in career development and offer negotiation.

Created and executed an organic content strategy for LinkedIn and created and launched a series of lead magnets, including DLC’s flagship digital product and several partner webinars, generating a pipeline of qualified leads.

Marketing Operations

Conducted an audit, streamlined workflows, and onboarded critical tools to help DLC scale their business, including project management, CRM, and marketing platforms.

Created a holistic brand identity

Increased website traffic by 236%

Increased brand awareness, influence, and authority on LinkedIn

Started bringing in new leads organically, in addition to word of mouth

Enabled DLC to sustain and scale their business

- Derek Ling, CEO & Founder, Derek Ling Consulting