Facebook Ad Campaign Management for Sienna Shutters

Sienna Shutters is a prominent window shutter and shutter blinds provider in Ireland, offering top-quality window shutters at affordable prices.

The primary goal of this project was to boost sales and improve the brand's online presence.

Sienna Shutters' website is well-structured, easy to navigate, and visually appealing.

Sienna Shutters' Facebook page has a significant and engaged following with active likes, comments, and shares on their posts.

The company's page features high-quality images and visuals showcasing their window shutters and blinds, creating an aesthetically pleasing feed.

Sienna Shutters maintains a regular posting schedule, ensuring a consistent presence on the platform

Positive customer reviews and testimonials are readily available on their website.

Their shutters are cheaper than industry standards but high-quality

While the website is visually appealing, it lacks e-commerce functionality, making it challenging for customers to make direct purchases online.

The blog section on the website has been neglected, missing an opportunity to engage and educate customers.

While the visuals are strong, the content tends to be focused solely on product images and customer testimonials. There's a lack of diverse content such as educational posts, design tips, or behind-the-scenes content.

Content Diversification: Expand the content strategy to include educational posts about the benefits of window shutters, interior design trends, and how-to guides. This can help engage and educate the audience.

Paid Advertising: Utilize Facebook Ads to promote key products, offers, or events to a broader and more targeted audience, increasing the reach and conversion potential.

E-commerce Integration: Implement a direct link to the website's e-commerce section on Facebook to make it easier for users to make purchases.

The business audit and research findings reveal that Sienna Shutters possesses a strong brand reputation and a solid online presence, but there are key areas for improvement.

Conducted a comprehensive market analysis to pinpoint target audiences and emerging trends. Market research showed that there is a growing trend in the Irish market for home improvement and interior design, with a focus on energy-efficient solutions. Customers are increasingly looking for sustainable and eco-friendly window treatment options.

Segmented the target audience based on demographics, interests, and behaviors, using the insights gained from the Facebook account audit. Also, we did a competitive analysis to learn ways to set Sienna shutters apart from the crowd.

Informed by market trends and competitor analysis, the campaign strategy should focus on differentiating Sienna Shutters by offering a wide range of eco-friendly, energy-efficient window shutters and blinds. It should also highlight excellent customer service and a commitment to sustainable solutions. The strategy should include targeted Facebook ad campaigns that link directly to the website's e-commerce section, featuring diverse ad creatives and copy.

Created a variety of ad creatives, including images and videos that showcased Sienna Shutters' product range, highlighting their visual appeal and quality.

Crafted engaging and informative ad copy that emphasized the benefits of their products and services, positioning them as a knowledge leader in the window treatment industry

Configured Facebook Ads Manager and created distinct ad campaigns based on the different strengths and opportunities identified in the audit.

Launched a series of diverse ad campaigns, each emphasizing a different aspect of Sienna Shutters' offerings, such as product quality, affordability, and eco-friendliness.

Continuously monitored ad performance, paying close attention to metrics like click-through rate, conversion rate, and return on ad spend (ROAS).

Implemented A/B testing to identify the most effective ad creatives, headlines, and messaging.

Optimized ad campaigns in real-time, reallocating budgets to top-performing ad sets.

Regularly generated and reviewed reports to gauge campaign progress and performance against predefined objectives.

Adjusted budgets to prioritize ad campaigns that were yielding the best results.

Continuously refined the campaign based on data-driven insights and audience feedback.

Exceeded Sales Target: Within a mere 14 days, the campaign achieved a remarkable €1,000 in sales, surpassing the client's initial expectations.

Exceptional Cost Per Click (CPC): The campaign maintained an impressively efficient cost per click of just €0.11, ensuring a cost-effective approach to driving website traffic.

Substantial Earnings: Over the campaign's duration, Sienna Shutters earned approximately €40,000 in revenue. This outcome demonstrates the campaign's overwhelming success in driving sales and revenue.