Typography Projects in CaliforniaTypography Projects in California
Projects
People
Cover image for I have recently been researching
I have recently been researching the origin of life, a true mystery we still seek the answer to, and was inspired by that search when making this ad. I chose Nike for Morphic’s challenge because throughout the evolution of sport, they have been iconic, leading the charge into the future. Nike’s most powerful storytelling celebrates motion as transformation: the drive to become something greater. This ad explores movement as the origin of becoming — beginning before form itself. It builds from primal beginnings to modern speed, ending with a cosmic scale that frames human striving as universal. Visually I wanted it to be cinematic, emotive of Nike’s style of ads. Using minimal text and supporting music to drive the storyline & accentuate the visuals, with emphasis on the sound of a human heartbeat like an ancient, living drum. 
4
3
275