Brand guidelines usually have to be looked up, not surfaced when clients need them.
Brand Pathway is an interactive brand handoff system where designers deliver brand assets and guidelines in one place, with usage rules built into each asset.
I built this from my own experience as a brand designer handing off work to non-designer clients.
Instead of navigating PDFs and folders, clients search by task and see the exact, designer-approved assets for that use with clear do’s and don’ts.
Designers pay to create client-ready brand handoffs that reduce follow-ups and eliminate ongoing file support. Clients get free, read-only access to search and download approved assets without editing or guesswork.
Starter $12/mo (3 handoffs) · Studio $29/mo (10) · Agency $59/mo (unlimited)
http://handoff-72810.bubbleapps.io
With the holidays approaching, I wanted to experiment with lovart.ai (https://lovart.ai) I by creating a full Christmas-themed campaign for a fictional hot chocolate brand. I began by generating a cinematic commercial using a simple packaging reference, then extracted the product directly from the footage. From there, I continued exploring the tool by asking it to create additional items and campaign assets, adjusting through prompts whenever something didn’t match the direction. I was genuinely impressed by how cohesive the outputs became across the commercial, product, packaging, and seasonal retail visuals.