Keto Time is a premium company that sells keto friendly smoothies and energy bars. The target audience are men and women who want to lose weight and feel healthy. The combination of a luxurious font and a soft, neutral color scheme sets the company apart from the more typical bold and harsh branding seen in the keto market. Tailoring their logo to align with the brand’s identity really speaks to the premium part of their brand. The custom illustrations on the packaging give this brand a unique identity.