Branding & Packaging Design

Juniper plants is a plant store that's mission is to plants more accessible. They want to share their love and joy of plants with everyone. They were looking for a fun, bold, colorful brand that stood out from the crowd. Using green as the primary color (to represent plants) and adding in orange and yellow as they are complementary colors, makes this brand pop. I chose a simple, modern logomark as it pairs well with the brand illustrations, and does not over power them, but rather works in tandem as part of the overall aesthetic.