Branding & Packaging Design

Juniper Plants - Visual Identity / Packaging Design Juniper Plants is a cheerful, community-minded plant shop that celebrates the simple joy of greenery. The brand needed to capture the fun, creative side of plant care, welcoming everyone from first-time plant parents to longtime collectors.

The Challenge Juniper needed a brand that stood out from the minimalist, neutral aesthetic common among plant stores. The challenge was to build a system that felt bright and expressive without losing structure, something that could scale across packaging, signage, in-store materials, and digital touchpoints while staying cohesive and instantly recognizable.

The Solution I developed a lively visual identity built around playful shapes, hand-drawn patterns, and a warm, sun-washed color palette inspired by fresh soil and leafy greens. A circular monogram adds structure and balance, while the mix of teal and orange tones keeps the system bold, friendly, and full of personality. Every piece from care tags and aprons to packaging and social assets, was crafted to feel approachable, joyful, and unmistakably Juniper.

The Result The final identity brings Juniper’s upbeat personality to life, making the brand instantly recognizable and easy to love. It turns every interaction, whether online or in-store, into a joyful reminder to stay rooted and grow with love.