Nutritionist Identity / Where wellness meets warmth

This identity was created for a holistic nutritionist seeking a warm, natural, and trustworthy brand presence. The mark blends a leaf and heart into a simple, organic symbol representing nourishment, care, and the balance of health and humanity. Paired with soft earth-toned colors and modern typography, the visual system feels grounded, calm, and welcoming.

THE CHALLENGE Design a brand that feels credible without being clinical, professional enough to build trust, yet warm, human, and approachable for clients seeking holistic guidance.

THE SOLUTION A clean, balanced mark combining a heart and leaf forms the foundation of the identity, supported by a gentle, nature-led color palette and modern typography. The system extends across print and digital touchpoints, creating a cohesive, timeless brand that reflects both compassion and expertise.