Found Coffee — Branding a Mobile Café

Found Coffee is a mobile café that pops up at festivals, markets, and sun-drenched street corners, offering thoughtfully made drinks and a gentle reminder to slow down. I created a visual identity that feels as warm and approachable as the brand itself-soft, sunny, and a little bit nostalgic.

SCOPE OF WORK Visual identity system / Logo + alternate marks / Color palette + typography / Packaging + loyalty card​​​​​​​ / Mobile truck graphics / Merch (totes, tees) /Social templates

THE CHALLENGE How do you build a brand that’s mobile, memorable, and mellow all at once? Found Coffee needed to stand out in a crowd while still feeling human, inviting, and low-key. The branding had to resonate with design-savvy coffee lovers and casual passersby, without losing its warmth or charm.​​​​​​​

THE SOLUTION I built an identity system rooted in softness, sun-washed colors, and tactile details. The custom wordmark is friendly and flexible, supported by playful patterns, gentle typography, and sunny iconography. From punch cards to paper cups, every piece was designed to make Found Coffee feel instantly familiar, like a friend you didn’t expect to run into, but you’re so glad you did.