CIAW Brand Identity

The Center for Innovation in Animal Welfare (CIAW) is an organization dedicated to advancing technologies and practices that improve animal welfare across research, agriculture, and industry. The goal of this project was to develop a modern, recognizable identity that communicates both scientific credibility and forward-thinking innovation.

The visual identity centers on a distinctive mark that combines an egg form with a gear element-representing both the origins of life and the role of innovation in advancing animal welfare. The symbol provides a flexible foundation for the brand while reinforcing CIAW’s mission of progress through research, collaboration, and technological development.

To support the organization’s communications across stakeholders and research communities, I developed a cohesive visual system including brand guidelines, typography, color palettes, iconography, and digital templates. These elements were designed to ensure consistency across presentations, reports, digital communications, and social media.

The resulting identity balances professionalism with approachability, providing CIAW with a scalable visual system that supports both internal communication and external engagement.