Sydelle Creative

Round two with Companion Candles 🔥

I made a customizable, animated love story reimagined as a modern Valentine’s Day mixtape.

Six songs become six cinematic chapters. The sender chooses the tracks, adds names, and writes a Side B message. The receiver presses play and watches their story unfold, chapter by chapter.

Certain songs attach themselves to moments, becoming markers of time and memory as life moves forward.

I chose Spotify because it remembers what you love, shaping your listening into something personal over time.

This ad uses one continuous song, heard across different moments in time as it plays naturally within each scene.

Brand guidelines usually have to be looked up, not surfaced when clients need them.

Brand Pathway is an interactive brand handoff system where designers deliver brand assets and guidelines in one place, with usage rules built into each asset.

I built this from my own experience as...