Freelancers using PerplexityFreelancers using Perplexity
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Helen Heidel's avatar
Helen Heidel
proVirginia, USA
Brand Strategist & Copywriter for DTC Brands
$25k+
Earned
3x
Hired
5.0
Rating
145
Followers
Brand Strategist & Copywriter for DTC Brands
Cover image for This project had my heart
This project had my heart 😌 I had the absolute JOY of working with SpokesPup, an inclusivity-focused pet brand. They had a brilliant product but needed repositioning to reach more dog owners. Plus I'm obsessed with their mission: every dog deserves a voice. I worked on: - Brand Strategy - Messaging - Brand Voice This one reminded me why I love repositioning work. Taking something functional and giving it emotional weight. The insanely talented @Sabrina Polanco brought this world to life visually 💛
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39
120
1.4K
Cover image for Firstly Brand Repositioning and Naming
Firstly Brand Repositioning and Naming
7
98
Cover image for ForKeeps Brand Strategy, Messaging & Naming
ForKeeps Brand Strategy, Messaging & Naming
45
512
Cover image for SpokesPup | Brand Strategy, Messaging, Tone of Voice
SpokesPup | Brand Strategy, Messaging, Tone of Voice
1
4
57
Perplexity(3)
Callum Fackrell's avatar
Callum Fackrell
Milton Ernest, UK
Product designer crafting bespoke websites, apps, and brands
Product designer crafting bespoke websites, apps, and brands
Cover image for Client Project: Markit Mobile Marketplace
Client Project: Markit Mobile Marketplace
0
11
Cover image for Professional Experience: Innovating Home Workouts with Mvmnt
Professional Experience: Innovating Home Workouts with Mvmnt
20
158
Cover image for Professional Experience: Driving Sustainable Transport Innovatio
Professional Experience: Driving Sustainable Transport Innovatio
0
11
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Perplexity(3)
Muntazar Al Sayeed's avatar
Muntazar Al Sayeed
Dhaka, Bangladesh
LinkedIn Ghostwriter for AI Founders | Clarity Beats Volume
LinkedIn Ghostwriter for AI Founders | Clarity Beats Volume
Cover image for Ghostwriting
Ghostwriting
0
3
Cover image for Elite Scripts for C-Suite Executives
Elite Scripts for C-Suite Executives
1
9
Cover image for Daley7: Landing Page and Newsletter Email
Daley7: Landing Page and Newsletter Email
1
9
Cover image for Maximally: Brand Storytelling and Landing Page
Maximally: Brand Storytelling and Landing Page
2
11
Perplexity(4)
imthiyaz k's avatar
imthiyaz k
Bengaluru, India
Tech writer crafting clear and compelling content.
Tech writer crafting clear and compelling content.
Cover image for AI Revolution in Longevity Science
AI Revolution in Longevity Science
0
5
Cover image for AI Investment Trends and Market Risks Analysis
AI Investment Trends and Market Risks Analysis
0
0
Cover image for AlphaFold 2: Revolutionizing Protein Folding Prediction
AlphaFold 2: Revolutionizing Protein Folding Prediction
0
7
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Perplexity(3)
Anuradha Gayan's avatar
Anuradha Gayan
Colombo, Sri Lanka
Building Sustainable Growth Through Organic & Paid Acquisiti
New to Contra
Building Sustainable Growth Through Organic & Paid Acquisiti
Cover image for Case Study — Thai Herbal
Case Study — Thai Herbal Cosmetic Brand From High Ad Spend to Organic Sales The Challenge This brand was spending a lot on Facebook ads but sales were low. They had: No social media marketing strategy No content creation plan Low brand awareness No clear understanding of their audience What I Did Instead of running more ads, I started by understanding the audience. First, I observed: What content people liked the most What products got attention Customer behavior and engagement What problems customers wanted to solve After identifying the audience’s pain points, I improved the product positioning and created content that added value. The goal was not to sell immediately. The goal was to build trust and teach Facebook who the right audience was. Organic Growth Strategy I focused on: Building an organic Facebook audience Creating content based on customer interests Improving engagement signals Helping Facebook algorithm reach the right people Results 336K+ Views 196K+ Unique Viewers 5.2K+ Interactions 25 Orders Generated ฿57,000 Revenue (Organic Sales) Next Step After validating the audience and generating organic sales, the next phase is launching paid campaigns with a clear strategy. This means: Better targeting Lower wasted ad spend Higher chance of scaling profitably Key Insight Understand the audience first. Build trust. Then scale with ads.
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8
Cover image for 🚀 78K+ Organic Views Before
🚀 78K+ Organic Views Before Product Launch. This is exactly how I build winning Facebook campaigns for women’s products. 👇 For this Dubai client, the goal was NOT to wait for Facebook ads to magically bring customers. First, we built a strong organic audience around the niche. Then we prepared the audience for the product launch. 📌 Strategy: ✅ Build organic reach first ✅ Create audience trust & engagement ✅ Understand what women react to most ✅ Let Facebook algorithm identify the right buyers ✅ Then launch the product to a warm audience Result? 🔥 78.7K views 🔥 54.3K viewers 🔥 72% women audience 🔥 High watch time & engagement Most people try to sell immediately. But smart brands build attention first… then convert that attention into sales. That’s how you reduce ad costs and increase product conversions. 💰 🌍 Client: Dubai 💼 Niche: Women’s Product 📈 Strategy: Organic Audience Building + Product Launch Funnel If your business needs a real audience before launching products, this strategy works. 🔥
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Cover image for VANTA — Building a Luxury
VANTA — Building a Luxury Minimalist T-Shirt Brand from Concept to Identity Overview VANTA is a luxury T-shirt brand concept created to explore how minimal design, premium positioning, and digital-first branding can create stronger perceived value in fashion. The objective was not simply to design clothing, but to build a brand customers emotionally connect with. The Challenge Many apparel brands compete on discounts and trends, making it difficult to create long-term brand loyalty. The challenge was: Build premium perception without complex designs Create a timeless identity Develop a brand system that feels exclusive Prepare a scalable digital experience My Role Brand Strategist Creative Director Digital Marketing Consultant Website & Experience Planning Research & Strategy I researched luxury fashion positioning and identified common patterns: Minimal visual identity Strong emotional positioning Premium customer experience Consistent brand presentation Based on this, VANTA was positioned around: Luxury × Simplicity × Exclusivity Brand Direction Brand Values Minimal Timeless Premium Confident Target Audience Professionals and modern consumers aged 22–40 who value quality and clean aesthetics. Brand Voice Confident, refined, modern. Execution Visual Identity Clean typography Luxury-inspired color palette Minimal logo direction Digital Experience Premium landing experience Conversion-focused structure Mobile-first presentation Outcome VANTA became a complete luxury brand concept demonstrating: ✓ Strategic brand thinking ✓ Premium positioning ✓ Digital experience planning ✓ Luxury aesthetic execution Key Takeaways Luxury is not created by adding more elements — it is created by removing distractions and increasing perceived value.
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16
Cover image for Digital Marketing Strategy Development
Digital Marketing Strategy Development
0
0
Perplexity(3)
RIZWANA KHAN's avatar
RIZWANA KHAN
New Delhi, India
Technical Content Writer | AI, IT, EdTech & SaaS
New to Contra
Technical Content Writer | AI, IT, EdTech & SaaS
Cover image for You can tell when someone
You can tell when someone wrote something just to post it. And you can also tell when someone actually meant every word. That #contentdifference (https://www.linkedin.com/search/results/all/?keywords=%23contentdifference&origin=HASH_TAG_FROM_FEED) is what this newsletter is about. I wrote about: the pressure writers silently feel online why polished writing often feels empty how validation changes creativity and why emotionally accurate writing stays longer than perfect writing Probably one of my most honest newsletters till now. #WritingCommunity (https://www.linkedin.com/search/results/all/?keywords=%23writingcommunity&origin=HASH_TAG_FROM_FEED) #ContentWriting (https://www.linkedin.com/search/results/all/?keywords=%23contentwriting&origin=HASH_TAG_FROM_FEED) #LinkedInCreators (https://www.linkedin.com/search/results/all/?keywords=%23linkedincreators&origin=HASH_TAG_FROM_FEED) #Storytelling (https://www.linkedin.com/search/results/all/?keywords=%23storytelling&origin=HASH_TAG_FROM_FEED) #PersonalBranding (https://www.linkedin.com/search/results/all/?keywords=%23personalbranding&origin=HASH_TAG_FROM_FEED) #CreativeProcess (https://www.linkedin.com/search/results/all/?keywords=%23creativeprocess&origin=HASH_TAG_FROM_FEED) #ContentStrategy (https://www.linkedin.com/search/results/all/?keywords=%23contentstrategy&origin=HASH_TAG_FROM_FEED) #AuthenticContent (https://www.linkedin.com/search/results/all/?keywords=%23authenticcontent&origin=HASH_TAG_FROM_FEED) #WriterLife (https://www.linkedin.com/search/results/all/?keywords=%23writerlife&origin=HASH_TAG_FROM_FEED) #CreatorEconomy (https://www.linkedin.com/search/results/all/?keywords=%23creatoreconomy&origin=HASH_TAG_FROM_FEED)
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Cover image for One of the questions I
One of the questions I hear repeatedly is: “How do I make AI-assisted writing sound human?” The answer isn't avoiding AI. It's learning how to edit. A strong draft can still feel empty if it lacks personality, specificity, and real-world perspective. Small changes such as removing robotic phrases, using better prompts, adding lived examples, and writing for one clear reader can completely change how your content feels. In this week's #newsletter, I shared the exact #writingtechniques I use to make AI-assisted writing feel more natural, engaging, and worth reading. If your content sounds polished but doesn't connect, this one's for you. #ContentWriting #AIWriting #PromptEngineering #ContentMarketing #LinkedInTips #Copywriting #TechnicalWriting #ContentStrategy #WritingTips #GenerativeAI #PersonalBranding #MarketingTips #WritersOfLinkedIn #ContentCreators #AIContent
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Cover image for I’ve also started sharing short
I’ve also started sharing short practical writing and prompt insights on Quora for creators who want sharper thinking, stronger content, and less robotic writing. You can follow me here: Quora (https://www.quora.com/profile/RIZWANA-KHAN-709) profile and my space “AI Prompt Smarter” (https://aipromptsmarter.quora.com/) I share quick observations, content breakdowns, prompt mistakes, and real writing psychology over there regularly.
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Cover image for Most creators don’t run out
Most creators don’t run out of ideas. They run out of ways to expand one idea. One strong prompt can become: a reel, carousel, newsletter, thread, LinkedIn post, email, and more. I stopped asking: “What should I post today?” Now I ask: “What angle did I miss from yesterday’s idea?” That shift changed my entire content system. In this newsletter (https://linkedin.com/pulse/how-i-turn-one-prompt-10-content-pieces-without-repeating-khan-hwsbc/?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BBj4D1umaSVif267VKqctJA%3D%3D), I shared the exact process I use to turn 1 prompt into 10 content pieces without sounding repetitive.
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Perplexity(11)