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A few of you asked what Lefty Media Co actually does. Here it is without the jargon.
You know how you used to Google "best web designer near me"? People are not doing that as much anymore. They ask ChatGPT, or Perplexity, or Claude. And the AI hands them a short list of names.
Two things decide whether you're on that list.
First, does the AI even know you exist? That's the structural side. If your site isn't built so a machine can actually read who you are, what you do, and who you serve, you're invisible before the conversation even starts. The industry calls that GEO. Think of it as being findable in the new front door.
Second, when someone asks "who's the best," does the AI pick YOU? That's the part I care about most. I call it Pick Rate. Being known just gets you in the door. Being chosen is the whole game, and it comes down to whether the internet trusts you: reviews, earned mentions, the kind of third-party proof that says you're the one.
Here's the honest part nobody says out loud. Even Nike only gets named about 23% of the time when people ask AI for the best shoes. Nobody is at 100%. So this isn't a magic trick that makes you the only answer. It's making sure you're in the room when the question gets asked, instead of watching the AI hand your customer to somebody else.
And none of it is a set-it-and-forget-it button. There's a human on it every day, reading what the AI is actually saying about you and adjusting. That's the part the software can't do alone.
That's the work. It sits on top of your SEO, it doesn't replace it. Google still matters. This is just the layer for the room everybody's walking into now.
The network for creativity
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The best prompt I wrote wasn't a prompt. It was a sketch.
For the Contra × Envato Human by Design Challenge, I wanted to explore what happens when human creativity leads and AI follows.
I started with a Moodboard, explored countless AI generations, and realized something:
They had the substance but they didn't have the heart.
AI helped refine the artwork, but the vision, personality, and decisions behind Nocti were always human.
Meet Nocti. My submission for the Contra × Envato Human by Design Challenge. 🌙✨
envatochallengehumanbydesigncreativeprocessCreative Design Creative WritingCanvaEnvatoPrompt Writing
Love the idea that the sketch came first. Starting with your own thinking instead of a prompt makes the final piece feel much more intentional.
It never occurred to me to use a shader for a button's hover state. That is such a cool concept
@Envato | AirReborn by Liberate - Product Promo
7Human by Design Keys
The Human Behind the AI
When people see an AI-generated commercial, it's easy to assume that AI did all the work. In reality, AI was only one of the tools I used. Every important creative decision—from the concept to the final edit—was guided by me.
The project started with the story. I wrote the script myself, defining the narrative, pacing, and emotional direction of the commercial. Before using any AI tools, I already knew what message I wanted to communicate and how I wanted the audience to feel.
To bring that vision to life, I relied on smart prompting. Creating effective prompts was an iterative creative process rather than a single command. I carefully experimented with wording, style, composition, camera movement, lighting, and mood, constantly refining the prompts until the generated visuals matched my creative intent.
The AI-generated images and videos were only the starting point. I spent significant time reviewing the outputs, selecting the strongest results, correcting inconsistencies, and refining them to achieve a cohesive visual style. This process required artistic judgment and many rounds of adjustments to transform raw generations into polished scenes.
Not every shot came from AI. I manually selected stock footage wherever it strengthened the story or helped create smoother transitions. Choosing these clips was a deliberate editorial decision to ensure the final commercial felt authentic and visually balanced.
Sound played an equally important role. Rather than relying on automated music selection, I personally searched for and chose the background music that best matched the pace and emotional tone of the story. The soundtrack was selected to support the narrative, not simply accompany it.
Finally, I assembled everything through editing and montage. The rhythm of the cuts, scene order, transitions, timing, and synchronization between visuals, music, and storytelling were all crafted manually. This stage is where the individual elements came together into a single, coherent commercial.
AI accelerated parts of the production process, but it did not replace creativity, taste, or decision-making. Every stage involved human choices: writing the story, directing the AI through precise prompts, refining the generated content, selecting supporting footage and music, and editing the final piece.
This commercial is not simply an example of AI generation—it is an example of human creativity enhanced by AI. The technology provided possibilities, but the vision, judgment, and craftsmanship behind the final result were entirely my own.
I will attach the original ad in the comments, please provide feedback. Also here it is on some of my socials:
https://www.linkedin.com/feed/update/urn:li:ugcPost:7482478758872924160/
https://www.youtube.com/watch?v=MGmNLiU97Og
https://www.instagram.com/reel/DavbZOCN1Rs/?igsh=MWN0YjZnanZuaXpyYQ%3D%3D
This is the original product promo. AirReborn by Liberate - hypothetical smoke cessation device.
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