I designed and built the website for The IBT Group, a process transformation consultancy from Australia. 30 years in the field, 37 countries, more than 6,000 people trained, and clients like PepsiCo, Rolls-Royce and HSBC They came with an AI-generated draft: one long page that took five minutes to read and showed every service at once. For a company that sells clear processes, the site did the opposite The idea is structure cut out of chaos. The hero runs a film of frosted glass channels carved through rough stone that turn into a top-down process map, and the headline ends on "Purpose. Speed. Integrity." in an italic serif Before that I tried a dark version with a dotted globe and a light one with a night city photo. Both looked like every other consulting site, and the second left me one thing to keep: the serif accent On the live site Process Mining is a pinned block whose tabs switch as you scroll, the Lean Six Sigma belts run from White to Diamond, and each solution got its own page instead of a paragraph on the home page Live site: theibtgroup.com