Samson Bojesomo
Shopify Website Designer| Conversion rate optimization | SEO
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Shopify Website Redesign & Conversion Rate Optimization (CRO) for Fashion & Apparel Store
In this project, I worked as a Shopify CRO Specialist and Shopify Growth Expert to redesign and optimize a fashion ecommerce store for higher conversions, improved customer engagement, and increased online sales.
The project focused on Shopify website redesign, Shopify UX/UI design, ecommerce optimization, and conversion rate optimization (CRO). I redesigned the homepage, collection pages, and product pages with a clean, modern, and mobile-first layout that highlights new arrivals, featured collections, promotional offers, and best-selling products while creating a seamless shopping experience.
Key improvements included optimizing product presentation, improving visual hierarchy, implementing conversion-focused CTAs, trust-building elements, customer reviews, promotional banners, and category navigation to increase customer confidence and drive more purchases. I also enhanced Shopify mobile responsiveness, site speed optimization, product page design, and checkout flow to reduce bounce rates and improve conversion performance.
Additionally, I implemented Shopify CRO strategies, including social proof, featured collections, upsell opportunities, discount campaigns, and customer journey optimization to increase add-to-cart rates and maximize revenue.
What I Implemented in My Recent Project Experience
I recently worked on redesigning and optimizing a Shopify fashion store to improve user experience and increase conversions. The project focused on enhancing the website layout, product pages, and shopping journey with a modern, conversion-focused design.
Key improvements included high-quality product imagery, optimized product descriptions, trust badges, customer reviews, promotional offers, and mobile optimization. I also introduced featured collections, best-sellers, and conversion-focused landing page elements to increase engagement and ecommerce sales.
Skills: Shopify Website Design, Shopify Website Redesign, Shopify CRO, Ecommerce Optimization, Shopify UX/UI Design, Mobile Optimization, Product Page Optimization, Landing Page Design, Conversion Rate Optimization, Shopify Growth Strategy, Sales Funnel Optimization, Fashion Ecommerce Website Design, and Shopify Store Development.
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Project Description
Designed and developed a modern Shopify-based skincare e-commerce website focused on improving user experience and conversion rates.
Created a clean, minimalist UI with a premium visual identity aligned with skincare and beauty industry standards.
Designed responsive landing pages, product pages, and promotional sections optimized for desktop, tablet, and mobile devices.
Improved customer journey through intuitive navigation, product categorization, and conversion-focused layouts.
Integrated Shopify functionality, including product management, collections, shopping cart, and checkout flow.
Optimized website performance, loading speed, and SEO best practices to enhance search visibility and user engagement.
Collaborated with stakeholders to translate brand requirements into a high-converting online store.
Increased customer engagement through strategically placed calls-to-action and trust-building design elements.
Technologies Used:
Shopify, HTML, CSS, JavaScript, Liquid, Figma, Responsive Design, SEO Optimization, CRO (Conversion Rate Optimization).
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Shopify CRO & Bike Store Redesign
Led the redesign and conversion rate optimization (CRO) of a Shopify bike ecommerce store with the goal of improving user experience, increasing customer engagement, and driving higher online sales. The project included a complete optimization of the homepage, collection pages, product pages, navigation structure, and checkout flow to create a seamless shopping experience across desktop and mobile devices.
Implemented data-driven CRO strategies such as improved visual hierarchy, stronger call-to-action placement, trust badges, customer reviews, optimized product content, mobile-first design, and faster page performance to reduce friction throughout the buying journey.
Before Optimization
Conversion Rate: 1.2%
Bounce Rate: 68%
Add-to-Cart Rate: 4.8%
After Optimization
Conversion Rate: 3.5% (+191%)
Bounce Rate: 46% (-32%)
Add-to-Cart Rate: 9.7% (+102%)
The redesign transformed the Shopify store into a faster, high-converting ecommerce experience that significantly improved customer engagement, increased add-to-cart activity, reduced bounce rates, and generated stronger sales performance through strategic Shopify optimization and CRO best practices.
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Shopify Website Redesign & Conversion Rate Optimization (CRO) for Specialty Food Brand
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