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Is AI finally good enough to shoot a product demo on its own, or human touch is still needed?
I generated a 20s product demo with Seedance 2.5 in a single take providing it with one product image reference and an example video transcript (posted in the comments).
Do you disclose to a client how much AI is involved, or just let the result speak for itself?
Prompt aka transcript from an example video:
Kristine, Fantastic Work🔥
Thanks Salman :)
Generating a full 20s single take from one image and a transcript is wild if it actually holds up on rewatch. My instinct is always disclose, mostly because clients find out eventually and it damages trust more than the AI use itself would have. Did the transcript need much iteration to get the pacing right?
In the transcript screenshot I've posted in comments you can see the ask and the transcript itself generated in one go. Transcript served as a prompt for Seedance 2.5.
Both transcript and video result could be tweaked (endlessly) but my goal was to test what AI can do on its own. It is surely improving day by day.
This looks nice!
I would advise you always disclose if you’re going to use AI or not and how much of it is going to be involved. This builds trust between you and the client.
Agreed. The new Claude invisible watermark for text is setting up that transparency for us. Wondering how they gonna go about it regards visuals.
The future is here
It is, indeed.
Absolute Feature
nobody's ever asked me tbh
Me neither. I guess that's an answer within itself?
Great work
This is really good work
Vibes🔥
single take is the impressive part
Right? Saves a lot of time..
Excellent work👏🔥🔥
Amazing
AI is powerful enough to generate a convincing baseline product demo but human creativity is still necessary. Nice work by the way👍
It might be that we are at the phase where now AI output is production ready but what makes work truly stand out is that human touch, where like 6 months ago we couldn't get a production ready output from a single prompt..
AI is the future, nobody can beat.
We actually might position handcraft / handmade / in-person / 1-on-1 things and experiences as premium (aka the best) now that majority of stuff is AI generated or/and AI assisted.
100% agree. Human touch is the new luxury. When digital content and automated items become infinitely cheap and fast, real human effort and 1-on-1 time naturally become the premium status symbols.
AI is good enough to handle the production, but the human touch is still what makes the demo effective. I’d be transparent with clients about AI involvement while keeping the focus on the outcome: accuracy, clarity, brand fit, and conversions. The tool creates faster; strategy and human judgment create the result.
So accurate. I think we are finally past the "It's Over!" phase, and now we're just blending ever evolving AI tools and capabilities into our creative (and other) processes and workflows.
Both actually. I let it speak and let them know my work process if they are interested
Emphases on 'if they are interested'. There are clients who indeed wants to be little to nothing involved in creatives workflow and processes. p.s. My favourite kind of clients. 😀
p.s. 90% of designers favorite clients
i call them the "justgetitdone"😂
AI can make the demo, but a human still needs to make sure it looks right for the product and the brand.
If the final result is good, accurate, and does what the client asked for, I think that matters more than how much AI was used.
Agreed. I think there's an overall consensus here that either AI is used or not and how much is less of an importance than meeting or better yet exceeding the expectation with the result.
I disclose it every time. Clients are paying for judgment as much as output, so I frame AI as a tool I directed and then say where I stepped in to fix pacing, framing, or brand fit. It builds more trust than pretending it was all manual, and the single-take result here is genuinely clean.
Interesting. It might depend on work that's being delivered but in general how do you report your process to the client?
I think AI is getting very close, but the human touch is still what turns a generated clip into a strong product demo. The biggest value isn’t just generating the video—it’s knowing what to show, how to frame the product, what emotion to create, and whether the final result...
Hm, jeah. Do you find AI (as of now) is capable to pick up and reflect brand and product values rather well or its struggling getting a good sense of the brand and reflecting it in its outputs?
Yeah, I’d say AI is getting quite good at understanding a brand’s visual direction, especially when you provide strong references, brand guidelines, and clear prompts. However, I still find that it can struggle with consistency and capturing the deeper values behind a brand.
For...
Let the result speak for itself 👌🏾
Nice
I’d let the result speak for itself😍 the real value is knowing how to get a great result, ai is just part of the toolkit😉
I'm as well more in this category, unless specifically asked. :)
this is crazy work! i remember the level of videos of just 1 year ago!!
Right? The 6 fingers and all that stuff.. gone.
AI is definitely getting good enough to create impressive product demos on its own. But I still think human judgment matters especially for the story, emotion, and details that make a demo feel authentic. BTW fantastic work!!!
Thank you :) and I agree, it is still quite noticeable when published work is 100% AI generated.
This is great 👍👍
I believe that human touch should always but there for advanced projects, but for basic projects, it isn't required with how powerful AI has become. Wild.
Curious, what would you say are clear use cases where 100% AI generated and published work is completely fine?
Cases where volume and utility beat nuance, like code docs, basic study flashcards, standard e-commerce catalog descriptions, or routine meeting summaries. If the margin for error is low and no original creative vision is needed, fully AI works fine.
Human direction still matters. AI can handle an impressive amount of the production now, but the creative decisions—story, pacing, brand feel, and knowing what needs to be refined—are still where the human touch makes the difference. I’d definitely be transparent with clients...
amazing
wow
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