Brand Design Exploration — PRODA 🥤

I explored a bold visual direction for PRODA, a new protein soda built around a simple idea: make functional nutrition feel genuinely fun.

10g protein. 3g fiber. Zero sugar. Nostalgic flavors. Modern positioning.

The challenge was to create a brand world that could sit somewhere between better-for-you nutrition and nostalgic soda culture — energetic, playful, confident, and unmistakably contemporary.

I developed the visual direction using Higgsfield + Claude MCP, exploring how AI-assisted creative workflows can push brand identity, art direction, and product storytelling further.

From the packaging language to the overall visual system, the goal was simple:

Make protein feel exciting. Not clinical.

A personal exploration in building a consumer brand with a strong shelf presence and an even stronger personality.

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