Visual Identity System for ARTSEC African Art Investment PlatformVisual Identity System for ARTSEC African Art Investment Platform
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ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.
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Rafee 's avatar
The maze-like monogram works as a pattern too, which the black patterned panel shows well. Smart use of the red.
Bolaji's avatar
Thank you Rafee, I really appreciate that.
Mohamed 's avatar
madar-studio logo
nice logo
Emmanuel's avatar
What a creative work of ARTs!
Bolaji's avatar
I see what you did there😂. Thank you Emmanuel.
Aditya 's avatar
A maze-like monogram that doubles as a pattern is a smart way to build an identity for an art platform. The deep red and the black patterned panel give it a gallery feel, and the guidelines manual shows it was built to scale.
Bolaji's avatar
Thank you Aditya👍🏽
DESH's avatar
Can't stop looking at this! 😍
Bolaji's avatar
Glad to know you find it interesting😊
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