Maximally: Brand Storytelling and Landing Page
Muntazar Al Sayeed Fatin
Authentic Voice To Hook Ambitious Youth.
The Quest
Maximally wanted to be the "Cluely" Of EdTech.
They were already running impressive hackathons with strong execution, but lacked a unique voice to win the hearts of tech teens.
My Role
Created 4 teen personas based on goals, interests, and ways they learn and shaped messaging stencils based on that.
Checked out competitors, spotted gaps, and found ways for Maximally to stand out with its own vibe.
Built a tone guide with do’s/don’ts, examples, and editing tips (so every message sounds like Maximally).
Wrote the core elevator pitch + boilerplate for press, investors, and events (short, clear, and memorable).
Crafted landing page copy that hooks teens, highlights value, and drives sign-ups.
Turned the founder’s early struggles and Maximally’s start into a memorable story that connects with teens, inspires action, and shows why the brand exists.
Intro, Built To Hook.
Every Word Tuned For Attention.
Founder’s journey, spoke to inspire.
Rewards
Teens get Maximally instantly (messages hit home).
It stands out, no more blending in.
Every word feels clear, confident, and on-brand.
Investors and press get it and trust it fast.
Landing page hooks visitors and turns them into sign-ups.
The story sticks (teens feel it, act on it).
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Posted Sep 26, 2025
Maximally didn’t want to be another “Buy My Course” EdTech. Now, with a strong landing page, real brand voice, and a unique story, they got where they wanted.
