ForKeeps Brand Strategy, Messaging & Naming
Helen Heidel
Verified
About the Project ForKeeps (formerly Promotions Warehouse) was Australia's premier promotional products company generating $2M annually online. With their sights set on SaaS clients and global expansion, their old brand identity was the bottleneck. We transformed them from a transactional vendor into a meaningful brand that creates lasting connections through purposeful merchandise. And gave them a 🔥 name to boot.
The strategic shift: Repositioned them around "This One's For Keeps", transforming their product value into meaningful keepsakes that build community and belonging.
From: "Fast, customizable promotional products and corporate gifts"
To: "Merchandise with meaning. Create belonging through keepsakes that count"
The magic happened in the emotional repositioning. Instead of competing on turnaround times alone, we created a movement for companies who understand that great merch builds community.
In collaboration with Sabrina Polanco 🧡
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What the client had to say
Helen is an incredibly talented copywriter! Our client loved the brand strategy and messaging she crafted for them. She's easy to work with and very professional. I highly recommend her to anyone looking to elevate their brand voice!
Sabrina Polanco
Jul 4, 2024, Client
Posted Aug 12, 2025
Repositioned a $2M merchandising company from a transactional vendor into a meaningful brand that creates lasting connections through purposeful merchandise.
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Timeline
Apr 8, 2024 - Jun 19, 2024
