Helen Heidel's Work | ContraWork by Helen Heidel
Helen Heidel
pro

Helen Heidel

Brand Strategist & Copywriter for DTC Brands

    $25k+
    Earned
    3x
    Hired
    5.0
    Rating
    150
    Followers
Followed by Daniel G B, Kraig M, and Afton & Sebastian •

Virginia, USA

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Virginia, USA

This project had my heart 😌 I had the absolute JOY of working with SpokesPup, an inclusivity-focused pet brand. They had a brilliant product but needed repositioning to reach more dog owners. Plus I'm obsessed with their mission: every dog deserves a voice. I worked on: - Brand Strategy - Messaging - Brand Voice This one reminded me why I love repositioning work. Taking something functional and giving it emotional weight. The insanely talented @Sabrina Polanco brought this world to life visually 💛
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Cover image for Firstly Brand Repositioning and Naming
Firstly Brand Repositioning and Naming
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SpokesPup | Brand Strategy, Messaging, Tone of Voice
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Cover image for ForKeeps Brand Strategy, Messaging & Naming
ForKeeps Brand Strategy, Messaging & Naming
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