Helen Heidel's Work | ContraWork by Helen Heidel

Helen Heidel

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Helen Heidel

Brand Strategist & Copywriter for DTC Brands

$10k+: Earned

18x: Hired

4.95: Rating

119: Followers

Virginia, USA

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Virginia, USA

1 Collaborator

This project had my heart 😌 I had the absolute JOY of working with SpokesPup, an inclusivity-focused pet brand. They had a brilliant product but needed repositioning to reach more dog owners. Plus I'm obsessed with their mission: every dog deserves a voice. I worked on: - Brand Strategy - Messaging - Brand Voice This one reminded me why I love repositioning work. Taking something functional and giving it emotional weight. The insanely talented @Sabrina Polanco brought this world to life visually 💛

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Firstly Brand Repositioning and Naming

SpokesPup | Brand Strategy, Messaging, Tone of Voice

ForKeeps Brand Strategy, Messaging & Naming

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