Pro

Helen Heidel

Brand Strategist & Copywriter for DTC Brands

    $10k+
    Earned
    18x
    Hired
    4.95
    Rating
    117
    Followers

Virginia, USA

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Helen Heidel

pro

• Oct 21
This project had my heart 😌
I had the absolute JOY of working with SpokesPup, an inclusivity-focused pet brand. They had a brilliant product but needed repositioning to reach more dog owners. Plus I'm obsessed with their mission: every dog deserves a voice.
I worked on: - Brand...
Completed work
brandingBrand Audit (Writing)Brand StrategyFigmashareyourworkCopywritingPerplexity
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Helen Heidel

pro

• Oct 7
Brand voice tip: Everyone wants their brand to sound "human." Okay, but What KIND of human?
If you want to stand out, get specific.
🫧 When I build out a brand voice for clients, I start with an archetype, or a person that brand would be if it walked into a room. Not just...
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Helen Heidel

pro

• Oct 2
Intro post!! Hi everyone 👋🏽 I'm Helen, a brand strategist & copywriter for DTC and hospitality brands.
Based in Bangkok, bred everywhere (my lore includes growing up in countries like Cambodia, Myanmar, and India). Safe to say I've learned how to tell a good story. 🤠
I've been...
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