Intro post!! Hi everyone 👋🏽 I'm Helen, a brand strategist & copywriter for DTC and hospitality brands.

Based in Bangkok, bred everywhere (my lore includes growing up in countries like Cambodia, Myanmar, and India). Safe to say I've learned how to tell a good story. 🤠

I've been obsessing over brand-building and words for 8+ years, working with everyone from Accor and IHG to amazing DTC companies.

I love taking that vision you can feel but can't quite articulate, and sharpening it into magnetic positioning and messaging. Storytelling is everything!

What you'll get from me: - Branding & storytelling tips - BTS from building a studio with @Sabrina Polanco - Creative inspo from wherever I'm working - Yaps

Excited to connect with other creatives here and learn from all of you! 💛