Brand voice tip: Everyone wants their brand to sound "human." Okay, but What KIND of human?

If you want to stand out, get specific.

🫧 When I build out a brand voice for clients, I start with an archetype, or a person that brand would be if it walked into a room. Not just "friendly." More like "the witty friend who always knows the right wine to bring."

Give your brand a clear, unique persona to step into.

Ask yourself if the voice sounds like a real person your customers would trust.

“Authentic” "approachable" copy could belong to anyone. Your brand voice should be unmistakable. Not just human 😉