Crafting a Unique Brand Voice: Building a Persona that ConnectsCrafting a Unique Brand Voice: Building a Persona that Connects
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Helen's avatar
Helen Heidel
pro
ā€¢ Oct 7
Brand voice tip: Everyone wants their brand to sound "human." Okay, but What KIND of human?
If you want to stand out, get specific.
šŸ«§ When I build out a brand voice for clients, I start with an archetype, or a person that brand would be if it walked into a room. Not just "friendly." More like "the witty friend who always knows the right wine to bring."
Give your brand a clear, unique persona to step into.
Ask yourself if the voice sounds like a real person your customers would trust.
ā€œAuthenticā€ "approachable" copy could belong to anyone. Your brand voice should be unmistakable. Not just human šŸ˜‰
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Chirag's avatar
Chirag Madhu
pro
ā€¢ Oct 7
Specific personas work best
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