This project had my heart
Helen Heidel
1 collaborator
This project had my heart 😌
I had the absolute JOY of working with SpokesPup, an inclusivity-focused pet brand. They had a brilliant product but needed repositioning to reach more dog owners. Plus I'm obsessed with their mission: every dog deserves a voice.
I worked on:
- Brand Strategy
- Messaging
- Brand Voice
This one reminded me why I love repositioning work. Taking something functional and giving it emotional weight.
The insanely talented @Sabrina Polanco brought this world to life visually 💛
Like this project
Posted Oct 21, 2025
This project had my heart 😌 I had the absolute JOY of working with SpokesPup, an inclusivity-focused pet brand. They had a brilliant product but needed repo...
Likes
1
Views
2
Clients
SpokesPup
Collaborators
Firstly Brand Repositioning and Naming
SpokesPup | Brand Strategy, Messaging, Tone of Voice
ForKeeps Brand Strategy, Messaging & Naming
