A law firm was losing potential clients to competitors who dominated AI search recommendations. When people asked ChatGPT or Gemini for legal help, the firm never appeared. Competitors with stronger online authority were getting all the AI referrals.
The Strategy
We built a comprehensive AI visibility strategy for the legal space:
AI Visibility Audit to map exactly where and why competitors were being recommended
EEAT Improvements (Experience, Expertise, Authoritativeness, Trustworthiness) to build the trust signals AI platforms prioritize in high-stakes industries like legal
Citation Strategy to establish the firm across authoritative legal directories and trusted sources
Knowledge Graph Optimization to ensure the firm's entity was properly recognized by AI models
The Results
5x more AI recommendations across ChatGPT, Gemini, and Perplexity
+67% organic visibility as AI and traditional search improvements compounded
+22 consultations directly attributed to AI search discovery
Like this project
Posted Jul 20, 2026
How we helped a law firm go from zero AI recommendations to 5x more AI mentions, +67% organic visibility, and 22 new consultations.