Freelance CRO Experts in London

Freelance CRO Experts in LondonFreelance CRO Experts in London

Projects People

Helping founders deliver superior product experiences

5.0: Rating

12: Followers

expert

Helping founders deliver superior product experiences

Cover image for 2x conversions for this solar quoting lead gen tool for Fuze AI

2x conversions for this solar quoting lead gen tool for Fuze AI

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Cover image for Boosting mobile conversions by 138% for Reading’s Theatre

Boosting mobile conversions by 138% for Reading’s Theatre

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Cover image for Increasing feature opt-in for Visa Instalments

Increasing feature opt-in for Visa Instalments

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Cover image for Optimising global payment flows

Optimising global payment flows

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Everther Studio

Everther Studio — Media Buying, Web Development and Kajabi

$1k+: Earned

3x: Hired

5.0: Rating

31: Followers

Everther Studio — Media Buying, Web Development and Kajabi

Cover image for Shopify CRO & Replo Landing Page (Wuffes)

Shopify CRO & Replo Landing Page (Wuffes)

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Cover image for Kajabi Newsletter Paywall & Drip System

Kajabi Newsletter Paywall & Drip System

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Kajabi Website for Sereniti - Yoga & Wellness Membership Brand

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Cover image for Kajabi Website Redesign & Marketing System for Beyond Therapy

Kajabi Website Redesign & Marketing System for Beyond Therapy

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Hichem Bennaceur

CRO specialist, Web/product analytics expert

5.0: Rating

4: Followers

CRO specialist, Web/product analytics expert

Cover image for Scalable CRO Program with 45% Test Win Rate

Scalable CRO Program with 45% Test Win Rate

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Cover image for There's a famous marketing saying: "If you're talking to eve...

There's a famous marketing saying: "If you're talking to everyone, you're talking to no one." And that's where positioning comes in. Positioning is the process of defining: What you do How you do it Who you do it for But, why is it important? Because it helps: Tackle the right problem Differentiate you from competitors Appeal to the right audience Make your message clear Increase prices Here's a great example of great positioning: "Shopify helps people start an online store with ease so they can sell products they love and make a living." Your position statement should be easy to understand and explain clearly what you offer. So, what's your positioning statement?

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Cover image for Analytics tracking for Viget agency clients

Analytics tracking for Viget agency clients

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Cover image for Growth engineer at Grainer Fintech Startup in Malaysia

Growth engineer at Grainer Fintech Startup in Malaysia

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Alexander Skeith

Award-winning copywriter and brand voice strategist.

5.0: Rating

27: Followers

Award-winning copywriter and brand voice strategist.

Monese: Building a Brand with Data-driven Marketing Strategy

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Cover image for
Sample long-form writing on custom

Sample long-form writing on custom duty, import taxes and VAT <Title Tag> Custom duty and Import tax: Everything you need to know <meta description> Get the full low-down on custom duty and import tax, and find out the easiest way to reclaim these funds on purchases you’re returning to the EU. <Intro body> Custom duty and import tax is a topic that can make even the most experienced online shoppers more than a little nervous. The good news is that once you understand how they work, they’re not nearly as scary as they might seem. And, you’ll be better equipped to pursue a refund whenever you happen to return an online purchase that’s come from overseas. Here’s a quick rundown on everything you need to know about the finer details of custom duty and import tax. <H1> What’s the difference between custom duty and import tax? <body> It’s the job of customs authorities to collect duties and taxes on goods coming into and out of a country. But, when it comes to shipping, the words 'duties' and 'taxes' are very often perceived to mean the same thing. This isn’t actually the case at all. When we say ‘duties’, we’re referring to customs duties or custom charges, which are taxes that are applied to cross-border goods which are collected by customs authorities both to generate revenue and protect local industries. These duties can come in a variety of forms ranging from trade tariffs to excise duties. Crucially, most duties are paid by the importer, with the exception of export duties which are paid by the exporter. Import taxes on the other hand, are fees applied by the government on purchased items coming into a country. These taxes can go by different names in different localities — including value-added tax (VAT), sales tax, and goods and services tax (GST) — but they’re essentially the same thing. Tax rates can vary from 0% to 20% or even higher depending on both the country and product. In almost all cases import taxes are paid for by the importer and are placed on almost all purchases arriving from overseas. You’re likely already very familiar with value-added tax, which is more commonly known as VAT. This is an import tax that works as a kind of consumption charge on goods or services. It plays an important role in business and can be charged on a range of items. VAT is a tax which is ultimately paid by you, the customer, instead of working as a tax on individual businesses. <H2> When are custom duty and import tax applied? <body> You’ll be charged custom duty on all goods worth more than £135 (and all excise goods) that are being sent from outside the UK (or the UK and the EU if you’re in Northern Ireland). In these cases, you’ll need to pay custom duty on both the purchase price of the goods, as well as on postage, packaging and insurance. When it comes to gifts, you’ll generally need to pay 2.5% on goods above £135 and up to £630. Rates tend to vary for gifts over £630. Special rules apply to excise goods — which can be summarised as wine and other exciting intermediate products (like sherry, port and other spirits), tobacco, and mineral oil (such as petrol or diesel oil). Excise duty is applied to all of these items regardless of their purchase cost. <H3> What are custom duty and import tax based on? <body> So, what factors inform the rates being applied to your latest online purchase from overseas? In the UK, import tax and custom duty amounts applicable to a shipment are determined by a number of factors including the HS code (which classifies the type of product), the goods description on the commercial invoice (which includes the product's end-use), as well as the value of the goods (including freight and insurance fees) help customs to determine the custom duty and import tax and to clear your shipment. International trade agreements between certain countries can also have a bearing on the amount import taxes applied to a shipment. Wherever you need to settle these charges you’ll be contacted by Royal Mail, Parcelforce or the courier company and they’ll send you a bill stating exactly what fees you need to pay. They’ll normally hold your parcel for about 3 weeks and, if you haven’t paid the bill by then, your parcel will be returned to the sender. In the past, even calculating the amount you need to pay on custom duty has proved a little taxing (pun intended). This has involved determining the duty percentage rate on the goods being shipped (a rate that varies depending on the country the item is being shipped to). These can be found by visiting the customs or trade tariff page on the government website of the destination country. Then it’s a case of adding up the value of the goods, plus freight costs, insurance and any additional costs, then multiplying the total by the duty rate. Similarly, calculating import tax has traditionally required a bit of number crunching. This has involved finding out the sales tax (VAT) rates of the country the item is being shipped to. For example, the UK has three VAT rates: 0%, 5% and 20%, which is the standard rate for most goods and services. So if the shipment is a men’s sweater, the rate is 20% because clothing for adults falls under this standard VAT rate. Once the VAT on a shipment has been calculated, customers have then had to add up the goods value, freight costs, insurance, and import duty, and then multiply the total by the destination country's applicable VAT rate. Thankfully, we’ve managed to do away with a lot of this heavy lifting. By simply accessing our handy calculator (https://dutyrefunds.co.uk/import-duty-calculator/#calculator) and entering in your purchase price, item description and courier, you’ll be able to find out what custom duty or import tax is set to be applied to your shipped items. <Header> Claiming a refund on custom duty or import tax <body> Historically, customers have had to jump through a lot of hoops to get refunded for custom duty and import tax on returned items. The method of claiming repayment has typically depended on how the initial customs declaration was made. If it was dealt with by the Customs Handling of Import Excise Freight (CHIEF) system, customers are still able to claim repayment online — provided you have a Government Gateway number and are already registered for the service. If the custom declaration was made via the Customs Declaration Service (CDS), customers are able to submit a claim using the CDS version of Form C285. In both these cases you’ll need a whole list of items to tick off including the sales invoice, the packing list, the amount of import taxes paid, and your bank details if the refund is to be paid directly. But did you know, there’s an easier way? If you’ve returned goods purchased from within the EU in the last 365 days, Duty Refunds provides you with a quick and easy solution. In fact, we’re now known as the UK’s leading import VAT and duty specialist. Whether you need to reclaim customs charges (https://dutyrefunds.co.uk/reclaim-customs-charges/), get a customs duty refund (https://dutyrefunds.co.uk/reclaim-customs-charges/customs-duty-refund/) or import VAT Refund (https://dutyrefunds.co.uk/reclaim-customs-charges/import-vat-refund/), we’ve made the process as frictionless as possible.

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Cover image for Saying something that sticks

Saying something that sticks

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Cover image for DiscourseLabs: Interactive Historical Conversations

DiscourseLabs: Interactive Historical Conversations

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UXUI | helping to make direct response design for your brand

UXUI | helping to make direct response design for your brand

Cover image for UX Diagnostic and Flow Fix Project

UX Diagnostic and Flow Fix Project

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Cover image for i always talk about the five-second rule for positioning. so...

i always talk about the five-second rule for positioning. so i built & designed a site that proves it. clear narrative, systematic engagement, and zero fluff. design should be the most profitable part of your stack. Here’s what makes a landing page truly intuitive: – Clarity over creativity If I have to guess what you do, you’ve already lost the lead. – One page, one goal one clear path to "yes". – Familiar patterns win 🌐🧊🌀💧🌊 – Remove friction everywhere Every extra click is a reason for someone to close the tab lol. (●'◡'●)

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Cover image for The Pantry: Zero-Waste Food System

The Pantry: Zero-Waste Food System

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Cover image for Light Pollution Educational Platform Design | Lux System

Light Pollution Educational Platform Design | Lux System

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AI-driven SEO helping brands grow fast, safely & convert

AI-driven SEO helping brands grow fast, safely & convert

Cover image for Project: AMDI Driving School (Local SEO & Lead Generation) F...

Project: AMDI Driving School (Local SEO & Lead Generation) For AMDI Driving School, a local service provider, I applied targeted local SEO, on-page optimisation, and basic CRO to boost local visibility and lead flow. I optimised the site architecture for local search, improved meta data and content for service pages, and refined the user journey to improve lead conversions. This project proves I handle small, local clients as well as large-scale ones. Local SEO: GMB optimisation, geo-targeted content, service-area pages On-page SEO: service page content rewriting, metadata optimisation, schema markup for local business CRO adjustments to improve form submission rates and user experience

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Cover image for Gusto Cycling Website Development

Gusto Cycling Website Development

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Cover image for ATS24 — B2B Industrial SEO & Search Everywhere Optimisation ...

ATS24 — B2B Industrial SEO & Search Everywhere Optimisation With ATS24, a B2B supplier in the aerospace/converter sector, I developed a full-blown SEO strategy targeting highly technical buyers. I focused on spec-code integration, technical documentation indexing, and long-tail product/service pages to attract niche industrial traffic. The result: stronger visibility among engineers and buyers, and improved lead generation quality. This project showcases my expertise in B2B and niche industrial markets. Role & Activities: - Implemented spec-code-aware content architecture for aerospace and industrial products - Built technical SEO templates tailored to converter and aerospace specs - Published deep, data-rich pages optimized for industrial search queries - Managed cross-channel content flows (site, data sheets, documentation)

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Cover image for Full-scale eCommerce SEO & Optimisation I led the SEO and si...

Full-scale eCommerce SEO & Optimisation I led the SEO and site optimisation for SlipStream247, a large-scale eCommerce platform with 27,000 of SKUs. I redesigned category architecture, implemented advanced schema (product/category), and restructured technical SEO to improve indexing efficiency. The result: faster load times, cleaner site structure, and improved conversion paths. This project demonstrates my ability to handle complex, high-volume retail environments and deliver scalable SEO that supports large product catalogs. Role & Activities: - Redesigned site hierarchy and internal linking to optimize crawl budget - Installed and tested structured data (Product / Category schema) across thousands of SKUs - Improved page speed and front-end performance on all devices - Coordinated product-page SEO and metadata strategies

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Crafting Unique Web & Brand Designs for UK Businesses

Crafting Unique Web & Brand Designs for UK Businesses

Cover image for Helping Compex IT Win the “IT Support Birmingham” Crown

Helping Compex IT Win the “IT Support Birmingham” Crown

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Cover image for Website Rebuild for a Top

Website Rebuild for a Top London Cleaning Firm

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Cover image for Chunky Pop: Free Hair Salon Icons – Style It Out

Chunky Pop: Free Hair Salon Icons – Style It Out

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Cover image for Chunky Pop: Free UI Icons for Designers

Chunky Pop: Free UI Icons for Designers

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Reuben O’Connell

Demand Gen for SaaS | PPC | CRO | Analytics

Demand Gen for SaaS | PPC | CRO | Analytics

Cover image for Lead Generation for Guider

Lead Generation for Guider

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Cover image for Google Analytics Audit and Repair for Guider

Google Analytics Audit and Repair for Guider

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Cover image for Google Analytics and Google Ads Repair for Gripped

Google Analytics and Google Ads Repair for Gripped

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Cover image for SEO strategy @ Wandering Wheels

SEO strategy @ Wandering Wheels

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