Freelance Brand Strategists in LisbonFreelance Brand Strategists in Lisbon
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Darya Batyr ✦'s avatar
Darya Batyr ✦
maxLisbon, Portugal
Creative partner in your brand’s success
$250k+
Earned
58x
Hired
5.0
Rating
1.1K
Followers
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Creative partner in your brand’s success
Cover image for Brand Identity for a Design Led Florist
Brand Identity for a Design Led Florist
1
50
Cover image for Preventive Health Brand Identity Refresh
Preventive Health Brand Identity Refresh
1
56
Cover image for DealDesk - B2B SaaS Negotiation Brand Identity
DealDesk - B2B SaaS Negotiation Brand Identity
13
258
Cover image for AI-Powered Insurance Brand Identity
AI-Powered Insurance Brand Identity
20
751
Brand Strategist(6)
Carolina Marques's avatar
Carolina Marques
proLisbon, Portugal
Luxury Brand and Web Designer
$5k+
Earned
1x
Hired
5.0
Rating
13
Followers
Luxury Brand and Web Designer
Cover image for Château Mocha Luxury Pâtisserie Brand Identity
Château Mocha Luxury Pâtisserie Brand Identity & Creative Direction Overview Château Mocha is a luxury pâtisserie concept inspired by the quiet elegance of Parisian cafés, where timeless interiors, artisanal craftsmanship, and refined simplicity come together. The project was developed as a complete brand universe, combining strategy, visual identity, packaging, and art direction to create a cohesive experience across every customer touchpoint. Rather than designing individual assets, the objective was to create a brand that feels instantly recognizable, from the storefront to the packaging, product presentation, and digital imagery. The Concept Luxury isn't created through decoration, it's created through consistency. Château Mocha was imagined as a modern Parisian pâtisserie that celebrates slow mornings, handcrafted pastries, and elevated everyday rituals. Every visual decision was made to communicate warmth, sophistication, and timeless elegance while allowing the products to remain the true focal point. What I Created: • Brand Strategy • Creative Direction • Brand Identity Design • Logo & Monogram Design • Visual Identity System • Packaging Design • Product Visualization • Art Direction Creative Direction The visual language balances classic French elegance with a contemporary minimal aesthetic. A restrained palette of warm creams, rich mocha browns, and soft neutrals creates a sense of warmth and refinement. Editorial-inspired photography, understated typography, and carefully styled product imagery establish an atmosphere that feels premium without appearing excessive. Every element, from the embossed butter monogram to the takeaway packaging and storefront applications, was designed as part of one cohesive brand experience. Outcome The result is a fully realized luxury brand concept that demonstrates how consistent creative direction transforms individual assets into a memorable customer experience. Designed to feel timeless rather than trend-driven, Château Mocha showcases how branding extends beyond a logo to shape the atmosphere, perception, and emotional connection of a brand.
0
43
Cover image for Orivienne Building a timeless jewelry brand
Orivienne Building a timeless jewelry brand inspired by heritage, femininity, and modern luxury. Orivienne is a conceptual fine jewelry brand created to embody quiet luxury through refined design. Inspired by royal emblems, heirloom craftsmanship, and classical European aesthetics, the identity blends tradition with contemporary minimalism to create a brand that feels elegant, collectible, and enduring. Services • Brand Strategy • Visual Identity • Logo Design • Packaging Design • Art Direction • Brand Applications The Vision The goal was to create a jewelry brand that felt established rather than trendy. Instead of following contemporary jewelry branding, I explored visual references rooted in heritage: antique family crests, engraved emblems, archival typography, and timeless packaging. The result is a brand that feels sophisticated, feminine, and quietly luxurious—designed to evoke emotion through restraint rather than excess. Brand Direction Three principles guided the identity: Timeless Design choices that remain relevant beyond seasonal trends. Feminine Elegant typography, delicate ornamentation, and soft neutral tones create a refined aesthetic. Collectible Every touchpoint—from the emblem to the packaging—is designed to feel worthy of keeping. The Identity The centerpiece of the brand is a bespoke emblem inspired by classical European seals. Rather than relying on ornate decoration, the identity balances intricate detailing with generous spacing and understated typography, creating a visual language that feels premium and enduring. The logo system was designed to work seamlessly across packaging, jewelry boxes, digital platforms, and printed materials. Packaging Luxury is experienced through details. The packaging system uses muted taupe tones, embossed finishes, and minimalist layouts to create an elevated unboxing experience. Every element reinforces the brand's heritage-inspired aesthetic while remaining clean and contemporary. Art Direction The imagery embraces soft natural light, sculptural forms, marble textures, pearls, and classical references. Instead of overwhelming the viewer with decoration, each composition leaves space for the product and identity to breathe, reinforcing the quiet confidence of the brand. Digital Presence The visual language extends naturally into digital applications, creating consistency across social media, and marketing assets. Every touchpoint reflects the same elevated atmosphere as the physical brand experience. Outcome Orivienne demonstrates how strategic branding can transform a concept into a complete luxury universe. By combining thoughtful strategy with refined visual execution, the project creates a brand that feels established, desirable, and memorable from its very first interaction.
3
3
768
Cover image for Original Femme Luxury Skincare Brand Identity
Original Femme Luxury Skincare Brand Identity & Creative Direction Overview Original Femme is a luxury skincare concept created around the belief that beauty isn't something to achieve—it's something to reveal. Rather than promising transformation, the brand celebrates the features that already make every woman unique. I developed the creative direction, brand identity, packaging, and digital assets, creating a refined visual language that reflects confidence, femininity, and timeless beauty. The Idea The beauty industry often relies on the idea that women need to fix, correct, or become someone else. Original Femme takes a different approach. The brand positions skincare as a ritual of care rather than correction, celebrating natural beauty through thoughtful design and understated luxury. My Role Brand Strategy Creative Direction Brand Identity Logo Design Packaging Design Art Direction Social Media Assets Product Visualization Creative Direction The visual identity was designed to feel soft, editorial, and quietly luxurious. A restrained neutral palette, elegant typography, and warm photography create a sense of intimacy while allowing the product to become the focal point. Every touchpoint was crafted to communicate sophistication without excess.
4
4
227
Cover image for SOLARA Building a brand that invites
SOLARA Building a brand that invites people to slow down. Overview SOLARA is a handcrafted candle studio founded on the belief that luxury isn't found in excess—it's found in intention. Created with natural materials, handcrafted vessels, and an appreciation for slower living, the brand was designed to become more than a candle company. It was envisioned as a sensory experience that transforms everyday rituals into moments of calm. As co-founder and Creative Director, I led the entire creative development of the brand, shaping its strategy, visual identity, digital presence, and ongoing creative direction. The Challenge Today's home fragrance market is saturated with brands competing through trends, seasonal collections, and visually noisy marketing. SOLARA needed to feel different. Rather than selling candles, the brand needed to sell a feeling. A feeling of stillness. Warmth. Quiet luxury. Craftsmanship. The challenge was creating an identity that felt timeless enough to exist beyond trends while remaining emotionally engaging across every customer touchpoint. My Role I was responsible for developing the brand from the ground up, including: • Brand Strategy • Creative Direction • Brand Identity • Logo Design • Typography System • Color Palette • Packaging Direction • Social Media Strategy • Content Creation • Website Design (currently in development) • Art Direction Creative Strategy Every creative decision began with one question: How should someone feel when they discover SOLARA? Not what should they see. How should they feel. The answer became the foundation of the entire brand. The identity was designed to evoke: • calm • intimacy • refinement • softness • craftsmanship • permanence Rather than relying on overt luxury cues, the visual language embraces restraint. Soft neutrals. Generous whitespace. Elegant typography. Natural textures. Editorial composition. The result is a brand that feels quietly confident rather than attention-seeking. Visual Identity The visual identity reflects the physical qualities of the product itself. Warm neutrals inspired by clay, stone, linen and sunlight. Delicate serif typography that feels both contemporary and timeless. Photography direction centered around natural light, texture and atmosphere. Minimal layouts that allow the materials to speak for themselves. Instead of decorating the brand, every element exists to reinforce the same emotional experience. Digital Experience The digital experience extends the brand beyond packaging. From social media to the website, every interaction was designed to feel immersive and intentional. Rather than treating Instagram as a marketing tool, content became an extension of the brand universe—using storytelling, materiality, and atmosphere to create emotional connection before asking for a sale. The website continues this philosophy through an editorial approach that prioritizes pacing, whitespace, and visual storytelling over conventional ecommerce patterns. Design Philosophy Luxury is often mistaken for complexity. For SOLARA, luxury meant removing everything that wasn't essential. The project became an exercise in restraint. Every color, every image, every word and every layout decision was carefully considered to ensure the brand felt effortless, timeless and emotionally resonant. Outcome SOLARA launched with a cohesive visual identity that extends consistently across branding, social media, packaging and digital experiences. More importantly, the project demonstrates how strategic branding can transform a handcrafted product into a distinctive lifestyle brand with long-term recognition potential.
2
1
174
Brand Strategist(9)
Bruno Pereira's avatar
Bruno Pereira
Lisbon, Portugal
Business Development Executive | Products, Brands & Growth
$1k+
Earned
1x
Hired
5.0
Rating
19
Followers
Business Development Executive | Products, Brands & Growth
Cover image for Brand Strategy & Growth Architecture Program
Brand Strategy & Growth Architecture Program
1
10
Cover image for I founded and led Salt Content, a storytelling-focused marke...
I founded and led Salt Content, a storytelling-focused marketing and communication studio where we “added a little salt” to every narrative we shaped. As CEO, I directed a team of dozens of professionals working across strategy, content, design, digital marketing, and multi-channel communication. We supported international companies in crafting clear, distinct narratives that stood out across online platforms, TV channels, magazines, and radio. Under my leadership, the studio developed and executed campaigns with multi-million-euro budgets, delivering brand strategy, storytelling, digital communication, and full-scale marketing execution. Salt Content became one of the projects I’m most proud of — a place of creativity, structure, and strategy to help brands communicate with clarity and impact in busy, competitive markets.
2
115
Cover image for At WikiExpert, I coordinated the strategy, narrative directi...
At WikiExpert, I coordinated the strategy, narrative direction, and collaboration with professionals across multiple fields to deliver guidance that was relevant, clear, and easy to act on. This project demonstrated my ability to respond quickly to emerging challenges, curate meaningful knowledge at scale, and translate diverse expert contributions into a structured, accessible digital experience. It strengthened the platform’s role as a trusted space for personal development and expert-driven support. https://www.linkedin.com/posts/brunofpereira1_help-is-just-a-click-away-online-sessions-activity-6572465990376935424-NqcO?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAAAD0ZIBDdiegU_af-TQYjmt8ea7u0KJZgU
2
177
Cover image for Startup Today was a platform I created from scratch — a comm...
Startup Today was a platform I created from scratch — a community-driven digital space designed for startup founders to connect, collaborate, access resources, and grow. I built the brand narrative, positioning, and full product vision around transparency, opportunity mapping, and founder-to-founder network effects, similar in spirit to the innovation-first mindset behind platforms like Crunchbase. Through a focused go-to-market strategy and strong media positioning, Startup Today gained wide visibility and onboarded hundreds of startups across sectors. The project showcased my ability to design a brand ecosystem, shape a compelling narrative, and structure a digital experience that met real needs for founders navigating hiring, partnerships, and strategic insights.
1
15
252
Brand Strategist(2)
Murad Malik's avatar
Murad Malik
proLisbon, Portugal
Brand identity & launch websites for early-stage startups ·
44
Followers
Brand identity & launch websites for early-stage startups ·
Cover image for Brand Identity for Category Company
Brand Identity for Category Company
0
10
Cover image for Brand Identity Development and Merchandise Design
Brand Identity Development and Merchandise Design
1
10
Cover image for Cauris - Brand Identity
Cauris - Brand Identity
1
9
Cover image for Sense of Self Psychology | Brand Identity Design
Sense of Self Psychology | Brand Identity Design
1
13
Brand Strategist(3)
Mariana Martins's avatar
Mariana Martins
Lisbon, Portugal
Creative Growth Marketer for Startups & Brands
5.0
Rating
15
Followers
Creative Growth Marketer for Startups & Brands
Cover image for iWatch Canada — Brand Strategy & GTM Launch Plan
iWatch Canada — Brand Strategy & GTM Launch Plan
0
6
Cover image for Celtic Hero — Brand Strategy & GTM Launch Blueprint
Celtic Hero — Brand Strategy & GTM Launch Blueprint
1
6
Cover image for I didn’t expect this project
I didn’t expect this project to become less about products and more about assumptions. The brief was to work on positioning within the sports nutrition space, which initially pointed towards familiar territory: ingredients, benefits, and competitor differentiation. But quite early in the work, that framing started to feel too narrow for what was actually going on in the category. Most brands are already clear on a functional level. People understand protein, creatine, recovery, performance. There isn’t much confusion there. The more interesting question became what those products sit inside, not what they contain. Training is a repeated behaviour, not a one-time decision. And over time, that repetition starts to shape identity in a way that individual product claims don’t fully capture. That shifted the work away from product messaging and towards something more structural: how meaning is created through use, not description. I put the full breakdown together here: https://1drv.ms/b/c/a88697ce8a50923a/IQDvWXdNo1aRR5cDO0pDJtnNARyhanwYCriAuItT0eX52Vw?e=mgq5wA
2
100
Cover image for Customer journey audit framework demonstrating
Customer journey audit framework demonstrating how growth leaders can identify friction across acquisition, activation, engagement and retention. Includes assessment framework, prioritisation model and recommended actions.
1
150
Brand Strategist(2)
Beck Pearson's avatar
Beck Pearson
Lisbon, Portugal
Brand Strategist and Creative Director
1x
Hired
1
Followers
Brand Strategist and Creative Director
Cover image for Created and developed from concept
Created and developed from concept to market. I defined the positioning, brand architecture and long-term direction, establishing it as a restrained, design-led label rather than a trend-based jewellery line. I built the identity system from the ground up, including naming, visual language, tone of voice and product narrative. Product development spans concept design, prototyping, supplier coordination and production oversight, ensuring consistency between idea and execution. I directed all campaign development, including shoot concepts, art direction, casting and visual rollout across digital channels. E-commerce structure, pricing strategy and launch sequencing were defined to support sustainable growth rather than rapid volume.
0
80
Cover image for Concept, Brand Creation & Platform
Concept, Brand Creation & Platform Build ARIE was conceived and built as a streaming platform, replacing This is Artify. The aim was to move from one-off workshops to a coherent product where artists develop through continuity. I created the name, tone of voice and visual identity to position ARIE as an editorial platform while staying accessible to self-taught artists. I structured and launched the product on Uscreen, defining architecture, navigation and content categories. I built operating system: artist selection and direction, end-to-end course production, workflows in Slack and Asana, and social strategy.
0
87
Cover image for Rebrand, Digital & Content Production The
Rebrand, Digital & Content Production The project began with strategic workshops to clarify the direction of new course material and its public presentation. I defined a brand direction and digital framework, working with a designer who developed the visual identity within that structure. The website was repositioned to present the programme as a cohesive offering rather than a series of individual releases. Production was executed on location in Berlin over three weeks. I coordinated filming schedules, locations and shoot logistics, overseeing capture and delivery to post-production. A central concept film was developed to establish tone ahead of launch, supported by photography and video assets for ongoing communication.
0
68
Cover image for Branding, Web Design & Positioning Brand
Branding, Web Design & Positioning Brand strategy and website structure developed for a Lisbon-based buyer’s agent supporting international clients relocating to the city. Although the company operated as an advisory service rather than a traditional brokerage, this distinction was unclear in its presentation. I repositioned the business from property seller to decision partner, shifting communication away from listings and toward guidance, neighbourhood insight and long-term suitability. I defined the strategic framework, tone of voice and visual direction, working with a graphic designer who developed the brand identity within that structure. The website architecture was rebuilt around relocation scenarios and advisory value rather than inventory browsing.
0
68
Brand Strategist(2)