MIO Culture
Mauro Santos
MIO Culture is a design brand that offers acoustic solutions, room dividers, décor and furniture.
A certified B-corp with a strong emphasis in sustainability and social responsibility run by two brothers, Isaac and Jaime Saalm.
We began with an in-depth assessment to understand the brand’s past, present, and future aspirations.
Trust, openness, and a shared appreciation for design were essential to the success of the project. We began with an in-depth assessment to understand the brand’s past, present, and future aspirations. From there, we tackled each element (logo, color palette, patterns, icons, and more) through focused design sprints and feedback loops. This collaborative process kept the project aligned and moving forward with clarity and intention.
They needed comprehensive brand guidelines to ensure consistency and coherence in future branding initiatives.
At the time they approached, they were in the middle of a website redesign and simultaneously updating their visual identity. Although the logo had already been developed, they needed a broader brand exploration to understand how the identity could extend across multiple touchpoints.
This project played a key role in helping MIO Culture strengthen its brand equity.
It provided them with the tools and structure needed to maintain and evolve their brand in a consistent, flexible, and easy-to-manage way.
Find more at: www.mioculture.com
I work with companies in design and the built environment to uncover their unique creative DNA and build meaningful brands that stand out.
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Posted May 26, 2025
MIO Culture deepens its brand with a cohesive identity system and guidelines, aligning its acoustic solutions with sustainability and impact.
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