TikTok profile of SmallTalk2.me with our videos

Client: Small Talk to Me is a U.S.-based EdTech startup that uses AI to assess your English level and build a personalized learning path, focused entirely on conversational fluency — from everyday speech to business English. The platform helps people actually speak with confidence.

Challenge: — helps people see themselves in real stories, — shows product value through authentic experience, — and drives conversions without aggressive selling.

Platforms: TikTok, Instagram, YouTube Shorts

Goals: organic reach, brand trust, native product integration, and performance-ready content.

🛠 What We Did — Our Approach

Built a full UGC strategy: creator sourcing, casting, onboarding, motivation.

Recruited real people: ESL teachers, students, junior professionals, all relatable to the target audience.

Also filmed our own team — real, first-person stories of learning English that felt natural and credible.

End-to-end production: concepting → scripting → creator collab → filming → dynamic editing → scheduling → A/B testing.

Videos often go beyond 30 seconds — not just entertainment, but knowledge-rich storytelling.

All platform mentions are seamless, fast, and never pushy.

Editing style: TikTok-native — strong hook, jump cuts, motion captions, music sync, scroll-stopping rhythm.

We created different formats: talking head, POV, stitched replies, reaction videos, micro-lessons.

Each was tailored to platform algorithms (timing, preview frames, hook timing).

Top-performing videos were repurposed as paid performance creatives.

The brand now speaks through a community of real voices, not just a faceless logo.

Videos drive a loop of engagement: story → trust → product interest → click.

The feed feels both personal and scalable — like a brand you can talk to.

Viewers stay longer, engage more, and see themselves in the learning journey.