Lisbon Chic: A Visual Instagram Guide to Lisbon

Lisbon.Chic (@lisbon.chic) is an Instagram-based cultural guide to Lisbon, offering a curated look at local life - from independent studios and events to hidden corners and stories. It blends the vibe of a lifestyle magazine with the intimacy of a city diary.

Create content that:

captures the spirit of the city through people and places

builds a visually cohesive, story-rich Instagram feed

attracts both local and international audiences

Developed a rubric and visual system for editorial flow

Shot and wrote stories about local spots, people, and makers (e.g., BRUS Ceramics)

Covered exhibitions and cultural events

Curated imagery with attention to color, mood, and detail – creating a feed that feels like a cultural space

The account became a recognizable voice of Lisbon’s culture

Boosted engagement through authentic storytelling

Content is often saved, shared, and used as a visual cultural archive

The profile is now a go-to source for cultural inspiration in the city