Video Ad Campaign for UpRest
Olga OKAD
Client: UpRest - All-in-One POS System for Restaurants
UpRest is a restaurant tech brand entering the Portuguese market. With no existing video assets or clear offer, they needed fast, effective video ads to test messaging and generate leads - all on a tight timeline and budget.
Client Goals
Launch video campaigns quickly for lead generation
Test different messages (AI automation, free hardware, cost control)
Produce mobile-first content for Meta (Reels & Stories)
Keep CPL as low as possible
Challenges Before Us
No existing creatives or landing pages
Limited time - test launch in under a week
No clear winning message
Our Approach
Lean Scripting & Planning
We wrote simple scripts in Google Sheets, focused on one offer per video.
Agile Video Production
Shot with smartphones
Edited in CapCut Pro & Adobe AI
20–30 sec videos, designed for Meta formats
Turnaround: 3–10 days per ad
Testing & Iteration
Multiple versions launched weekly. Winning creatives were scaled.
Results
CPL Dropped by 3x: From €10.97 to €2.75 per lead
100+ Qualified Leads: Highly targeted - restaurant owners & decision-makers
Client Said: “Great quality leads. Only one bad apple so far.”
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Posted May 9, 2025
Produced video ads for UpRest to test messaging and generate leads.
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Timeline
Apr 1, 2025 - May 16, 2025
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