Brand Identity Development for In a Woman Accelerator

Olga OKAD

Completed work

Brand Designer

Logo Designer

Social Content Designer

Canva

Figma

Instagram

Government & Public Administration

If your brand doesn’t speak clearly, confidently, and inclusively, someone else’s will — and they’ll win the audience, the funding, and the future. In today’s world, where purpose-driven communities shape markets and perception, a weak or inconsistent identity isn’t just a missed opportunity — it’s a silent failure.

Especially in industries trying to open doors to historically underrepresented voices, design isn’t decoration. It’s infrastructure. And if you’re not building that foundation with intention, don’t be surprised when your mission doesn’t scale.

Client Background: In a Woman Accelerator

In a Woman is more than an accelerator. It’s a platform for equity in tech. With a mission to democratize access to entrepreneurship and product building through NoCode tools, the program offers:

NoCode education for women founders

Project-based learning and mentoring

Hackathons and networking events open to a wider tech audience

Grants and global community support

As their presence grew, so did the need for a brand that could match their ambition.

Challenges We Faced

The accelerator was rapidly scaling—but lacked a cohesive visual identity. Their online presence, event branding, and printed materials didn’t yet reflect the strength of their mission. Key issues included:

Inconsistent visuals across platforms

No scalable template system for content

Lack of recognizable brand elements for merchandise and events

A need for inclusive, bold, and tech-forward design language

Our Approach: Designing with Purpose

1. Brand Identity & Visual Language

We built a flexible and modern brand system centered around:

A color palette that evokes energy, safety, and professionalism—without falling into tech-world clichés

Typography that balances clarity and boldness

A logo system that works across digital and physical applications, from pitch decks to event signage

Our design honored the women in the program—not as learners, but as future founders and leaders.

2. Template System for Digital and Events

To ensure scalability, we delivered:

Social media templates for announcements, speaker intros, and testimonials

Event signage and roll-up banners to bring cohesion across hackathons and summits

Branded decks and worksheets for workshops and mentor sessions

The visual system was built to be used and reused by a small team—without design skills.

3. Merchandise and Print Collateral

To bring the brand into the physical world, we created:

T-shirts, tote bags, and caps with smart typographic design

Stickers and accessories for participants and mentors

High-quality print assets for brochures and event schedules

The result was a brand experience that felt tactile, intentional, and community-driven.

Results: A Recognizable and Actionable Identity

Unified visual identity across platforms and events

Templates that empower the team to scale content production

Branded merch that boosts community engagement and visibility

A brand system ready for international growth and partnership building

This branding system is now used by the In a Woman team for every touchpoint—from applications to hackathons, from Lisbon to beyond.

Lessons Learned: Branding for Empowerment in Tech

This project reaffirmed something we deeply believe: great branding doesn’t just look good—it removes friction, builds trust, and helps underserved communities show up powerfully.

If you’re building a platform in education, NoCode, or equity-centered tech: your brand should work as hard as you do. It should tell your story at scale.

Ready to build a brand that reflects your mission?

Whether you’re running a tech accelerator, a NoCode platform, or a social impact startup—your branding is one of your strongest assets for growth. Let’s make it intentional.

Let’s talk about your mission and how we can support it https://tally.so/r/3jElgx

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