Brand Identity Development for In a Woman Accelerator
Olga OKAD
If your brand doesn’t speak clearly, confidently, and inclusively, someone else’s will — and they’ll win the audience, the funding, and the future. In today’s world, where purpose-driven communities shape markets and perception, a weak or inconsistent identity isn’t just a missed opportunity — it’s a silent failure.
Especially in industries trying to open doors to historically underrepresented voices, design isn’t decoration. It’s infrastructure. And if you’re not building that foundation with intention, don’t be surprised when your mission doesn’t scale.
Client Background: In a Woman Accelerator
In a Woman is more than an accelerator. It’s a platform for equity in tech. With a mission to democratize access to entrepreneurship and product building through NoCode tools, the program offers:
NoCode education for women founders
Project-based learning and mentoring
Hackathons and networking events open to a wider tech audience
Grants and global community support
As their presence grew, so did the need for a brand that could match their ambition.
Challenges We Faced
The accelerator was rapidly scaling—but lacked a cohesive visual identity. Their online presence, event branding, and printed materials didn’t yet reflect the strength of their mission. Key issues included:
Inconsistent visuals across platforms
No scalable template system for content
Lack of recognizable brand elements for merchandise and events
A need for inclusive, bold, and tech-forward design language
Our Approach: Designing with Purpose
1. Brand Identity & Visual Language
We built a flexible and modern brand system centered around:
A color palette that evokes energy, safety, and professionalism—without falling into tech-world clichés
Typography that balances clarity and boldness
A logo system that works across digital and physical applications, from pitch decks to event signage
Our design honored the women in the program—not as learners, but as future founders and leaders.
2. Template System for Digital and Events
To ensure scalability, we delivered:
Social media templates for announcements, speaker intros, and testimonials
Event signage and roll-up banners to bring cohesion across hackathons and summits
Branded decks and worksheets for workshops and mentor sessions
The visual system was built to be used and reused by a small team—without design skills.
3. Merchandise and Print Collateral
To bring the brand into the physical world, we created:
T-shirts, tote bags, and caps with smart typographic design
Stickers and accessories for participants and mentors
High-quality print assets for brochures and event schedules
The result was a brand experience that felt tactile, intentional, and community-driven.
Results: A Recognizable and Actionable Identity
Unified visual identity across platforms and events
Templates that empower the team to scale content production
Branded merch that boosts community engagement and visibility
A brand system ready for international growth and partnership building
This branding system is now used by the In a Woman team for every touchpoint—from applications to hackathons, from Lisbon to beyond.
Lessons Learned: Branding for Empowerment in Tech
This project reaffirmed something we deeply believe: great branding doesn’t just look good—it removes friction, builds trust, and helps underserved communities show up powerfully.
If you’re building a platform in education, NoCode, or equity-centered tech: your brand should work as hard as you do. It should tell your story at scale.
Ready to build a brand that reflects your mission?
Whether you’re running a tech accelerator, a NoCode platform, or a social impact startup—your branding is one of your strongest assets for growth. Let’s make it intentional.
Let’s talk about your mission and how we can support it https://tally.so/r/3jElgx
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Posted May 31, 2025
We designed adaptable templates for social media and event signage, ensuring a consistent and professional look across all platforms.
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Timeline
Aug 12, 2024 - Aug 26, 2024
