Life Performance is a multidisciplinary health and physiotherapy clinic with a clear mission: helping people move better, recover faster, and perform at their best. But while their care was forward-thinking, their brand wasn’t keeping pace. They needed a scalable identity system that could communicate professionalism and warmth in equal measure.

LP had strong values and a growing clinic network, but without a modern brand to support it across touchpoints, it came off outdated and inconsistent. From clinical materials to social platforms, the brand risked looking fragmented - a challenge for a business built on trust and clarity.

The goal wasn’t to reinvent what LP stood for - it was to visualise made them unique. We set out to create a brand language that felt modern and trustworthy, yet approachable and human.

Logotype with motion at its core - a custom “p” detail that subtly reinforces LP’s physio-first focus.

Typography with hierarchy - headlines that inspire (Coconat) paired with supporting type that’s clean and legible (Figtree).

A heartfelt-care palette - grounded neutrals for calm and trust, energized by teal accents that signal forward momentum.

Human-first photography guideline - real clinicians, authentic interactions, and motion-led imagery to showcase outcomes, not stock clichés.

Scalable brand element systems - grids, patterns, icons, and gradients designed for consistency across digital, print, and clinical spaces.

Brand Manual with a deck on in-use mockups - a clear, convenient guide on the implementation of the new identity

Life Performance walked away with a cohesive, professional, and human-first identity. The new brand system doesn’t just look good - it builds recognition, communicates trust instantly, and scales seamlessly with the business.

Today, LP’s identity supports their growth while staying true to their mission: empowering every client, from everyday movers to elite performers, to feel like the main character in their own health journey.