Craig Wigginton, an executive coach and member of the Outgrow advisory network, needed a digital presence that balanced the credibility of the network with a distinct, authentic personal brand. Our objective was to establish a hybrid visual identity - one that would leverage the trust of the Outgrow brand while ensuring Craig stood out as a thought leader in his own right across professional channels.

A co-branded visual system was developed to harmonize the personal qualities of Craig’s brand with Outgrow’s established guidelines.

Through this hybrid identity:

Core visual elements from both brands were integrated for consistency and trust.

Flexible formats were created to ensure recurring LinkedIn and blog posts maintained a unified look and feel.

Visuals were tailored to distinguish Craig among fellow Outgrow coaches while clearly highlighting his network affiliation.

To support recurring monthly content and ongoing engagement, each article published on Craig’s blog is enhanced with:

Hero & quote graphics that spotlight key ideas and drive audience interaction on the site

LinkedIn carousels - articles are adapted and reworked for optimal LinkedIn engagement and shareability, maximizing reach and impact

Supplemental visuals optimized for clickable, shareable content across social media platforms

Craig’s refreshed content system enables him to publish confidently, consistently, and strategically - reinforcing both his authority as an Outgrow coach and his distinct personal voice.