Hydrä is a forward-thinking hair care brand committed to crafting eco-friendly, vegan, sulfate-free products that focus on natural ingredients. Their mission is to provide conscious consumers with clean beauty solutions that nourish hair while being kind to the planet. The brand needed a distinctive identity to reflect its values and stand out in the competitive beauty industry.

For Hydrä, I developed a modern and confident brand identity that intertwines a sense of nature and mythology with sleek, contemporary design. The logo construction was key to expressing the brand’s essence:

Flowy letter connections were designed to evoke both the slithering form of the mythological Hydra and the smooth lathering sensation of the product, creating a playful yet elegant visual cue.

Accented dots above the “A” represent the serpentine eyes of Hydra, giving a subtle nod to the brand’s mythical heritage while adding a unique touch that sparks curiosity.

Geometric consistency ensures that the brand identity translates seamlessly across different mediums, from packaging to social media, maintaining balance and harmony.

Quirky slogans were crafted to give the brand an approachable yet memorable personality, leaving a lasting impression with its audience.

Under Brand Identity Sprint⚡️: 🤍 Logo Suite 🤍 Color Palette 🤍 Typography 🤍 Brand Guidelines Additional deliverables: 🤍 Packaging Design 🤍 Web Design 🤍 Social Media profile Design 🤍 Slogan & Copywriting