Project Overview: Hotel Intemporel is a luxury boutique hotel located in the heart of Paris. This project involved developing a full brand identity—including a logo suite, color palette, typography, and applications—anchored in a strategic approach to position the hotel as a premier, timeless, and memorable destination for discerning travelers.

Although this began as a passion project, the branding strategy was intentionally crafted to ensure clarity, consistency, and market positioning:

Brand Purpose: To provide a timeless, luxurious Parisian experience that blends historic elegance with modern comfort.

Brand Vision: Become a top-of-mind destination for travelers seeking exclusive luxury, impeccable service, and authentic Parisian charm.

International luxury travelers

Couples seeking romantic getaways

Business travelers who value style and comfort

Guests who appreciate art, design, and culture

Elegance: Sophisticated and refined in every detail

Timelessness: Classic design that endures trends

Exclusivity: Personalized experiences for discerning guests

Authenticity: True Parisian charm and hospitality

Memorability: Every touchpoint creates a lasting impression

Establish a cohesive, high-end visual identity that communicates luxury and sophistication.

Build brand recognition through memorable logos and a strong color palette.

Support digital presence and offline applications to create a seamless guest journey.

Reinforce the hotel’s unique positioning as an intimate, upscale destination in Paris.

The logo system was designed to balance elegance, memorability, and versatility:

Primary Logo: Combines the hotel name, established date, location, tagline, and a symbolic emblem. Used across the website, exterior signage, and marketing collateral.

Secondary Logo: Compressed version with the hotel name and symbol, suitable for smaller formats like social media avatars.

Submark: Features the hotel initials (HI) in the center of an elegant, classic symbol, used for decorative or small-scale applications.

Logo Variations: Horizontal, vertical, and digital/print variations to ensure flexibility and consistency.

Strategic Intent: Each logo variation ensures the brand remains recognizable in every context, from large-scale signage to subtle room amenities.

The color palette communicates luxury, warmth, and sophistication:

Light Off-White Beige: Clean, elegant foundation for the brand

Deep Royal Blue: Premium, authoritative, and timeless

Grayish Beige: Warmth and balance, complements neutral tones

Dark Grey: Modern, versatile, and strong for text and accents

Deep Gold: Luxury, opulence, and refinement for highlights

Strategic Intent: Colors were chosen to evoke a feeling of prestige and calm, enhancing the guest’s perception of quality and exclusivity.

Title Typeface: Le Jour (Serif): Classic elegance for headings and signage

Text Typeface: Raleway (Sans-Serif): Readable, modern, and sophisticated

Accent Typeface: Altesse Script: Luxurious, hand-drawn script for highlights, adding personality

Strategic Intent: Typography reinforces hierarchy, elegance, and brand personality, ensuring consistency across digital and physical materials.

The visual identity was applied across multiple touchpoints to create a seamless guest experience:

Signage & Exterior: Primary logo featured on building facades and entrance signage

Digital Presence: Website, social media, and digital campaigns leverage the color palette, typography, and logo system

Guest Materials: Stationery, keycards, menus, and room guides incorporate submarks and variations for cohesive branding

Merchandising & Packaging: Amenities, gift packaging, and branded merchandise use deep gold accents and subtle HI submarks to reinforce premium positioning

Strategic Intent: Each touchpoint was considered part of the guest journey, creating a consistent impression of luxury and exclusivity.

The branding narrative positions Hotel Intemporel as:

Timeless: Classic design and logos reflect enduring elegance

Luxury: Deep royal blue and gold accents evoke richness and sophistication

Memorable: The HI submark creates a distinctive symbol of exclusivity

Authentic: Parisian-inspired details convey culture, style, and warmth

Guest-Centric: Every element—from color to typography—is designed to elevate the guest experience

This project demonstrates that even a passion project can benefit from a strategic framework. By defining target audience, values, and positioning, the branding feels intentional and professional. Key takeaways include:

Clear strategy supports visual decisions and ensures consistency

Elegant and flexible logo systems strengthen brand recognition

Thoughtful color and typography choices reinforce luxury positioning

A strong brand narrative enhances the perceived guest experience

Project Type: Luxury Brand Identity / Hospitality Branding Deliverables: Logo suite, color palette, typography, submark, brand variations, applications for digital and print