Biga Clandestina Website Design
Carolina Marques
Case Study: Biga Clandestina – Website Design
Project Overview
Biga Clandestina is a secret gastronomic experience based in Madrid, built around ritual, fire, and connection. More than a restaurant, Biga is an immersive dinner concept where mystery, artistry, and sensory storytelling define the experience.
I was responsible for the website design, creating a digital space that translates Biga’s intimate and rebellious essence into an immersive online experience. The goal was to design a platform that feels as curated and intentional as the dinners themselves — mysterious, refined, and emotionally engaging.
1. Website Strategy
Although Biga already had a strong conceptual foundation, the website needed to:
Purpose
Create a digital experience that reflects Biga’s clandestine, sensory universe while guiding users seamlessly toward reservation and discovery.
Strategic Objectives
Communicate exclusivity without feeling inaccessible
Reflect the ritualistic and artistic nature of the experience
Build intrigue while maintaining clarity
Encourage trust and confidence in the concept
Drive reservations through a clear yet subtle user journey
Target Audience
Curious, design-conscious individuals (28–45)
Creatives and culturally engaged professionals
People seeking unique, non-mass experiences
Guests who value intimacy, aesthetics, and storytelling
Digital Positioning Statement
"Biga Clandestina offers an intimate culinary ritual where fire, creativity, and connection transform dinner into an unforgettable experience."
2. Design Concept
The website was designed as a digital extension of the physical experience.
Core Direction
Dark, immersive atmosphere to evoke mystery
Strong contrast and editorial typography for sophistication
Spacious layouts that allow the content to breathe
Sensory language integrated into visual hierarchy
The design balances shadow and light — mirroring Biga’s duality:
clandestine yet welcoming, rebellious yet refined.
3. Visual System (Web Adaptation)
Although branding elements were predefined, the website design strategically implemented them to enhance digital usability and storytelling.
Color Application
Deep, dark backgrounds to evoke intimacy and secrecy
Warm neutrals for readability and softness
Accent tones used sparingly to highlight calls-to-action
Strategic Intent:
To create emotional immersion while maintaining clarity and accessibility.
Typography in Digital Context
Elegant serif typography for headings to elevate the experience
Clean, rounded sans-serif for body text to ensure readability
Strategic use of spacing to enhance rhythm and premium feel
Strategic Intent:
Balance sophistication with approachability, ensuring users feel intrigued but never overwhelmed.
4. User Experience (UX)
The website structure was intentionally minimal and intuitive.
Key Goals
Make navigation seamless and distraction-free
Guide users naturally toward booking
Maintain mystery while clearly explaining the concept
Ensure mobile responsiveness and fast loading performance
Key Features
Immersive hero section with evocative messaging
Story-driven “About” section
Experience breakdown without over-explaining
Clear reservation pathway
Optimized layout for mobile-first browsing
Design Intent:
To allow visitors to feel the brand before fully understanding it — recreating the emotional arc of arriving at a secret dinner.
5. Tone & Content Integration
The website copy was structured to reflect Biga’s tone of voice:
Poetic but concise
Suggestive rather than explanatory
Emotional yet confident
White space and pacing were used as storytelling tools, allowing each section to unfold like courses in a tasting menu.
6. Reflection & Impact
The final result is a website that:
Captures Biga’s mysterious and sensory identity
Elevates the brand’s premium positioning
Creates a cohesive digital presence aligned with the physical experience
Supports long-term growth through a refined, scalable structure
The platform acts not only as an informational tool, but as an extension of the ritual itself — inviting users into something exclusive, intentional, and deeply memorable.
Conclusion
The Biga Clandestina website demonstrates how strategic web design can translate atmosphere into digital form. Through thoughtful layout, typography, and user experience design, the website preserves mystery while guiding action — turning curiosity into connection.
*This Project was made in partnership with House of Blossame
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Posted Feb 20, 2026
Designed an immersive website for Biga Clandestina, translating its enigmatic dining experience into a refined and sensory digital journey.
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