Project Overview: Artistry by Brianna is a premium bridal makeup brand based in San Diego, CA. This project involved creating a full brand identity, including visual, verbal, and experiential elements, to reflect Brianna’s expertise, values, and aspirations. The goal was to craft a brand that communicates elegance, authenticity, and approachability, while positioning Brianna for high-end and destination brides.

Brianna’s journey in the beauty industry began in her teens, gradually growing from helping friends with makeup to working professionally in salons, sets, and renowned beauty brands. Her passion for bridal makeup started when a client requested her services for a wedding, and her work quickly gained attention through word-of-mouth. Over 11 years, Brianna established herself as a sought-after bridal makeup artist, booked a year in advance, known for enhancing natural beauty with soft glam, personalized looks.

The main objectives were:

Positioning: Develop a visual and verbal identity that reflects Brianna’s professionalism, warmth, and bespoke approach.

Differentiation: Highlight Brianna’s unique style—natural to soft glam looks tailored to each bride.

Consistency: Ensure cohesive branding across all platforms, from social media to printed materials.

Scalability: Build a brand identity that supports future growth, including destination weddings and a creative studio.

Experience: Convey a seamless, luxurious yet approachable experience for brides.

The branding process began with a deep dive into:

Audience Analysis: Ideal clients are brides seeking elegance, timeless beauty, and a personalized, stress-free experience.

Competitor Analysis: Reviewed local and international bridal makeup artists to identify opportunities for differentiation.

Brand Personality Workshop: Defined the brand’s voice, values, and persona—warm, approachable, authentic, trustworthy, and supportive.

Visual Moodboards: Explored European-inspired, soft, and earthy aesthetics to inform color palette, typography, and photography style.

The strategy focused on aligning Brianna’s visual identity with her brand values and business goals:

Excellence: Delivering flawless, tailored bridal makeup.

Connection: Building meaningful relationships with clients.

Passion: Attention to detail and personalized artistry.

Professionalism: Calm, adaptable, and reliable.

Trust: Providing confidence and reassurance throughout the wedding day.

Purpose: Enhance each bride’s natural beauty and create a memorable, luxurious experience.

Vision: Attract premium and destination brides, eventually launching a creative studio in San Diego.

The visual identity was designed to convey sophistication, warmth, and timelessness.

Primary Logo: Combines modern typography with elegant script, representing professionalism and a personal touch.

Secondary Logo: Simplified version for flexible use in constrained spaces.

Submark & Logo Mark: Compact symbols for social media, packaging, and watermarking.

Logo Variations: Adapted for specific applications while maintaining consistency.

Rich, earthy tones reflecting luxury and natural elegance:

Warm White: Purity and refinement

Muted Olive: Calm, European-inspired elegance

Mocha Beige: Warmth and grounded sophistication

Espresso Brown: Confidence and timeless beauty

Warm Sand & Charcoal Gray: Balance and versatility

Made Mirage (Titles): Elegant serif for hierarchy and sophistication.

Raleway (Body): Clean sans-serif for readability and modern balance.

Altesse Script (Accent): Decorative, hand-drawn script for refinement and a personal touch.

The brand was applied across multiple touchpoints:

Website & Social Media: Cohesive visual identity and tone of voice reflecting luxury and approachability.

Marketing Collateral: Business cards, brochures, and promotional materials designed to reinforce elegance and trust.

Client Experience: Templates for emails, contracts, and appointment reminders ensure consistent brand presentation.

Packaging & Merchandising: Subtle logo marks and brand colors enhance professionalism and brand recognition.

The completed branding achieved:

A cohesive and recognizable visual and verbal identity.

Positioning Brianna as a premium, boutique bridal makeup artist.

Enhanced client trust and perceived professionalism.

A scalable system that supports future growth, including international and destination weddings.

A clear foundation for all future creative and marketing initiatives.

This project demonstrates how strategic branding transforms a service-based business into a cohesive and memorable experience. By integrating Brianna’s personality, values, and artistry into the visual and verbal identity, the brand now speaks directly to her ideal audience—brides seeking a premium, personalized experience. The branding not only reflects her craft but also strengthens her professional presence in a competitive market.

Project Type: Full Brand Identity / Visual & Verbal Branding Deliverables: Brand strategy, logo suite, color palette, typography, brand guidelines, mockups, digital and print applications