Project Overview: VivaHealthier is a holistic wellness brand founded by Vicky, a nutritionist with a personal journey of overcoming obesity and disordered eating. The brand focuses on supporting women, especially mothers, in achieving balanced nutrition, self-love, and overall wellbeing for themselves and their families. I worked on the full brand identity and website design, translating Vicky’s vision into a visually cohesive and functional digital experience.

Although the brand was already founded, the visual and digital strategy aimed to amplify its core values, mission, and audience connection:

Purpose: To empower mothers through holistic wellness, creating sustainable habits for body, mind, and spirit.

Vision: Position VivaHealthier as a trusted, inspiring authority in maternal health and nutrition.

Mothers in all stages of maternity (preconception to postpartum)

Women seeking holistic wellness beyond fad diets

Families looking to build sustainable healthy habits

Authenticity: Transparent, personal, and true to Vicky’s story

Empathy: Deep understanding of challenges women face in health and wellness

Sustainability: Focus on lasting habits over quick fixes

Excellence: Commitment to high-quality, evidence-based guidance

Passion: A deeply personal mission reflected in every touchpoint

Maternal, nurturing, and approachable

Friendly, playful, and slightly witty online presence

Knowledgeable and trustworthy, with a human touch

Create a cohesive visual identity that communicates trust, empathy, and professionalism

Ensure consistent brand presence across digital and print touchpoints

Build a website that is accessible, user-friendly, and aligned with the brand’s mission

Strengthen brand recognition among mothers seeking wellness guidance

The VivaHealthier logo system reflects the holistic, nurturing nature of the brand:

Primary Logo: Integrates the brand name, tagline, profession, and the pillars “Soul, Body & Mind.” Used for website, social media, and official materials.

Secondary Logo: Compressed version for smaller spaces while maintaining legibility and brand recognition.

Submark: Circular emblem with “VH” in the center and brand name surrounding it, ideal for social media avatars, icons, and small-scale applications.

Variations: Adapted for different backgrounds, sizes, and contexts to ensure consistent visual identity.

Design Intent: Each variation ensures the brand remains recognizable and professional across all platforms, from social media to print.

The colors were chosen to evoke warmth, trust, and maternal care:

Ivory Sand : Neutral, clean base for a soft and professional look

Olive Mist : Natural, earthy tone conveying balance and wellness

Blush Petal : Warm, approachable, and maternal

Serene Sky : Calm, soothing, reflecting clarity and mental well-being

Charcoal Shadow : Professional, grounding, and high-contrast

Strategic Intent: The palette supports emotional connection, clarity, and professionalism while evoking empathy and care for mothers.

The Heverly Serif (Titles): Elegant, refined, approachable, used in headings

Montserrat (Body): Modern, clean, legible for content-heavy pages

Oooh Baby Regular (Accent): Handwritten style for personal, emotional touches

Strategic Intent: Typography balances authority and warmth, reinforcing accessibility while maintaining brand sophistication.

Business Cards: Incorporate primary logo and submark with colors to create a professional, memorable impression

Email Signatures: Personal photo and submark highlight Vicky’s personal connection to the brand

Educational Materials: 4R’s recovery document and nutritional pyramid use brand colors and logo system for visual consistency. Design of three extensive E-books.

Design Intent: Every touchpoint reinforces the brand’s commitment to wellness, empathy, and professional guidance.

The website design reflects VivaHealthier’s mission and values:

Showcase Vicky’s story and expertise in an authentic, relatable way

Offer easy navigation for wellness programs, resources, and services

Create a visually calming experience aligned with the brand palette

Ensure mobile responsiveness and accessibility

Hero section with welcoming imagery and mission statement

Program overviews with clear call-to-actions

Educational resources

Testimonials and community-building elements

Integrated blog for content marketing and authority-building

Design Intent: The website acts as a hub for mothers to explore wellness solutions while reflecting Vicky’s empathy, expertise, and personal connection.

This project successfully translated VivaHealthier’s holistic vision into a cohesive visual identity and functional digital experience, helping the brand:

Connect with mothers and women in general on a personal and emotional level

Communicate credibility and professionalism in wellness guidance

Strengthen brand recognition through consistent design across channels

Support long-term growth and digital presence with a user-friendly website

Conclusion: VivaHealthier’s brand and website exemplify how thoughtful design can amplify a personal story, build trust, and create a welcoming, professional experience for the target audience.

*This project was made in partnership with House of Blossame